Ciloo Overview

The Ciloo platform was founded in 2008 by Richard Benesti and Christian Sæterhaug in Rotterdam, Netherlands. The platform is marketed as a global swag management platform that provides e-commerce solutions for companies looking to provide their employees, clients, partners, and other audiences with branded swag. In addition to On Demand production, Ciloo also offers warehousing capabilities, automated gifting workflows, and dedicated customer support. Ciloo, in simple terms, offers swag store solutions for different use cases.

Main Features

Local and On Demand production

Ciloo’s business model revolves around On Demand swag production. This means that all of the swag items it offers are only created when an order is placed. With this approach, the need for warehousing and inventory is eliminated, ensuring you’re not stuck with leftover swag. Every order is also fulfilled as close as possible to your recipient’s location, helping reduce shipping times and minimize carbon footprint.

Warehousing capabilities

In addition to its On Demand model, Ciloo also offers warehousing capabilities within the same platform. This gives teams the flexibility to choose between On Demand production and warehousing, depending on the initiative, so you can use whichever approach works best for your specific swag needs.

Admin control

If you’re a user of Ciloo, you or other administrators will have full control over your swag store setup and user experience. For example, you can choose which branded swag to display, assign budgets, and choose which recipients (employees, clients, or otherwise) or regions have access to particular items. Your recipients/users can then order the latest, approved products in the quantities they need, in line with the pre-set budgets allocated to each cost center. Each order is produced closest to the delivery address.

Eco-conscious approach

Ciloo highlights sustainability as a major part of its value proposition. For one, the platform reduces waste through made-to-order swag, avoids mass production, and minimizes carbon emissions by shortening delivery routes with its local fulfillment centers across the US, Europe, Africa, the Middle East, and the Asia Pacific.

Pricing

Ciloo doesn’t publicly disclose its pricing. What this means for you is that you’ll need to request a demo to receive a quote. In addition, this likely means pricing varies based on your company size, order volume, and geographic scope. Still, without transparency, it might be difficult for you to assess whether the platform fits your budget before entering the sales process.

Pros and Cons

Pros

✅ On Demand production: The platform’s On Demand approach helps reduce waste and avoid unused inventory. This is ideal if you have one-off swag or gifting campaigns.

✅ Warehousing option: In addition to On Demand, Ciloo also provides warehousing capabilities within the same platform, giving you the flexibility to choose the right fulfillment approach for each initiative.

✅ Swag stores: Ciloo allows you to build a branded internal swag store where employees, clients, and partners can browse and order merchandise on their own. This creates a self-serve experience.

✅ Localized fulfillment and global reach: Ciloo has local production centers in over 30 countries, which allows the platform to reduce international shipping fees and carbon footprint.

✅ Automated gifting: Ciloo supports automated gifting workflows so teams can set up trigger-based swag and gift sends.

✅ Dedicated Customer Success Manager: Every client is assigned a dedicated CSM for ongoing support, onboarding, and campaign planning.

✅ Broader product catalog: Beyond branded swag, Ciloo's catalog includes physical gifts, business cards, and sales and events material.

✅ Sustainability approach: By cutting down shipping distances with its local fulfillment hubs and focusing on On Demand swag production, Ciloo has an eco-friendly approach to swag.

Cons

❌ Insufficient information about other offerings: While Ciloo has expanded its product catalog to include physical gifts, business cards, and sales and events materials, it's worth noting that specific details about its other offerings, like curated swag kits and digital gift cards, are not publicly listed.

❌ Limited integration details: While Ciloo supports automated gifting workflows, specific details about HRIS and CRM integrations are not publicly available on its website.

❌ Catalog isn’t publicly available: There is no public swag catalog to browse on Ciloo’s platform, making it harder to evaluate product quality or options before booking a demo.

Ciloo is best for…

… companies with swag needs 👍

Ciloo works well for organizations of various sizes, whether you have occasional swag needs or more regular programs. The platform's combined On Demand and warehousing capabilities mean you can start small with made-to-order items and scale up as needed.

… businesses that want to offer recipient-choice swag 👍

Ciloo’s internal swag store format allows your employees, clients, or partners the freedom to choose the swag items they want rather than receiving a one-size-fits-all product. This approach can reduce unwanted swag, increase satisfaction, and minimize returns or waste. It’s especially good if personalization and employee autonomy matter more to you than discounts or automation.

… eco-conscious organizations that want to reduce waste and carbon footprint 👍

Ciloo is a good match if your company focuses on sustainable gifting and wants to avoid inventory management and logistics. By only producing items when they’re needed and fulfilling orders closest to the recipient, the platform helps you reduce waste and shipping emissions and costs.

Ciloo may not be a good fit for…

… organizations that want to browse products and compare pricing before a demo 👎

Ciloo doesn't offer a public product catalog or transparent pricing on its website. For teams that prefer to browse available swag options, compare costs across platforms, or simply want to get budget estimates before entering a sales conversation, this lack of upfront information can make it harder to evaluate whether the platform fits your needs and budget.

… businesses that require transparent and clear pricing upfront 👎

Ciloo’s website doesn’t provide pricing and product catalogs, and this lack of transparency makes it difficult to properly compare platforms or estimate total spend before entering sales conversations. This can cause issues for you or your team if you require clarity upfront and wish to see estimates or product variety before committing to demos.

… companies needing warehousing with full visibility 👎

While Ciloo does offer warehousing capabilities alongside its On Demand model, specific details about the scope of its warehousing, such as the number of warehouse locations, receiving fees, real-time inventory tracking, and the way inventory management works, aren’t publicly available. If you're an enterprise that needs global warehousing across multiple regions with full transparency into inventory levels and logistics, you may want to confirm these details during the sales process to make sure the platform can support your swag volume needs.

All in all, Ciloo offers a solid swag management platform with both On Demand production and warehousing capabilities, localized fulfillment, automated gifting workflows, and a product catalog that extends beyond branded swag. It works well for companies looking for flexible fulfillment and a sustainability-focused approach to swag. That said, specific details around integrations, swag kits, digital gift cards, global warehousing scope, and pricing aren’t publicly available, which may make it harder for some teams to fully evaluate the platform without going through the demo process first.

Looking for better swag solutions? Explore the best Ciloo alternatives

Ciloo’s limited feature set may leave you searching for a more flexible and automated platform. If you need swag kits or more transparency, it’s worth exploring alternative Ciloo platforms that offer a more complete end-to-end solution. This way, you won’t need to work with two separate swag platforms.

Ciloo vs PerkUp, the #1 platform for global On Demand and bulk swag

Both Ciloo and PerkUp aim to help companies deliver branded swag globally, and they share some common ground. Ciloo offers both On Demand production and warehousing in one platform, localized fulfillment through production centers, automated gifting workflows, and a catalog that spans branded merchandise, physical gifts, business cards, and sales and events material. Meanwhile, PerkUp provides that and more.

For one, PerkUp supports both On Demand and bulk swag in one swag store, allowing you to produce small runs for specific teams or large quantities for events and campaigns. Beyond that, PerkUp’s global warehousing network enables you to store, manage, and ship swag anywhere in the world. The platform also automates key moments in the employee journey through HRIS integrations, so swag can be sent automatically for milestones, anniversaries, and new hires. PerkUp even extends beyond traditional On Demand and bulk swag, offering custom swag kits, localized gifts, and digital gift cards. As such, if your goal is to support global teams while reducing manual work and expanding gifting possibilities, PerkUp delivers a far more comprehensive solution for global companies.

Check out this Ciloo vs PerkUp comparison we prepared to better understand why companies like Alta and Wellhub choose PerkUp.