Holidays and Special Occasions
Holidays and Special Occasions
Holidays and Special Occasions
The Ultimate Gifting Guide for 2026: Occasions and Swag
The Ultimate Gifting Guide for 2026: Occasions and Swag
The Ultimate Gifting Guide for 2026: Occasions and Swag
In this blog, we discuss the 2026 holidays and the best swag ideas for each occasion.
In this blog, we discuss the 2026 holidays and the best swag ideas for each occasion.
In this blog, we discuss the 2026 holidays and the best swag ideas for each occasion.
Dec 17, 2025
•
10
min read
Planning company swag for 2026 starts with one thing: knowing what you’re planning for. But with so many events and occasions in the 2026 holiday calendar, it can be hard to know which days really matter.
But fret not! Whether you’re a CEO, a department head, a team leader, or just someone looking for branded swag or gift ideas for the events or holidays in 2026, we’ve got you covered! In this guide, we’ll walk you through the upcoming occasions in 2026 so you can build gifting programs that are relevant and useful to the holiday and your recipients.
Let’s dive in!
Q1: January - March
January
January 1 - New Year’s Day
New Year’s Day marks the start of something new. It’s a moment when people reflect on the year behind them and set new goals and intentions for the new year. Support new habits and routines that your recipients can carry forward throughout the year with cool swag ideas.
Swag ideas for New Year’s Day
February
February 14 - Valentine’s Day
Valentine's Day in the workplace isn't just about love, but also about appreciation. Use this time to acknowledge your recipients with comforting gestures that feel personal. After all, Valentine’s Day isn’t just for romantic couples.
Swag ideas for Valentine’s Day
February 17 - Lunar New Year
Lunar New Year signals the start of a new lunar calendar year and is celebrated across many East Asian cultures. As a holiday that emphasizes prosperity and tradition, make sure to celebrate this occasion with thoughtful and culturally relevant swag that your teams from Asia will appreciate.
Swag ideas for Lunar New Year
March
March 6 - Employee Appreciation Day
One of the most important days in the workplace might just be Employee Appreciation Day. After all, what’s a company without its employees? So, use this opportunity to recognize your team’s effort and contribution by acknowledging them with the best swag items they deserve!
Swag ideas for Employee Appreciation Day
March 8 - International Women’s Day
Focusing on equity and support, International Women’s Day is celebrated globally. This day is more than a celebration and is also considered a day of reflection. Company swag ideas that encourage mindfulness and personal growth will align naturally with this day’s purpose.
Swag ideas for International Women’s Day
March 17 - St. Patrick’s Day
A lighthearted holiday that brings a pop of green in the 2026 holiday calendar is St. Patrick’s Day. While rooted in Irish culture, it’s since become a widely recognized social holiday. It can be an optional moment to celebrate your team or Irish recipients with limited-run or themed swag.
Swag ideas for St. Patrick’s Day
March 20 - Eid Al Fitr
Eid Al Fitr marks the end of Ramadan and is one of the most important holidays in the Islamic calendar. Following a month of fasting and reflection, this occasion is highlighted by celebration and community. Make sure that your swag ideas for Eid are respectful and aligned with Muslim traditions.
Swag ideas for Eid Al Fitr
Q2: April - June
April
April 1 - April Fools’ Day
April Fools’ Day is centered on humor and lighthearted surprises. In a professional setting, this holiday is best approached playfully without going too far. Personalize your swag items with silly quotes, memes, or subtle humor that can create a shared moment of fun across teams.
Swag ideas for April Fools' Day
April 5 - Easter Sunday
Easter 2026 is a holiday associated with renewal and Christian family traditions. Many celebrations revolve around shared meals and activities like egg hunts, which make the day especially meaningful for families. Company swag that brings comfort or has seasonal themes will work well for this occasion.
Swag ideas for Easter Sunday
April 22 - Earth Day
A day focused on sustainability and environmental awareness, Earth Day must be celebrated with eco-friendly swag. This means your swag items need to be durable, recyclable, or both.
Swag ideas for Earth Day
April 22 - Administrative Professional Day
An administrative professional is the backbone of many companies as they keep teams organized and business operations running smoothly. What’s a better way to show your appreciation for such employees than giving them swag that supports their daily workflows and meticulous organization?
Swag ideas for Administrative Professional Day
May
May 5 - Cinco de Mayo
Cinco de Mayo, or the Fifth of May, is a celebration that marks the anniversary of the Mexican army’s victory over France at the Battle of Puebla. In the US, this occasion is celebrated with colorfully dressed dancers, mariachi songs, and avocados—lots of them. Choose swag that feels festive without being overly themed for this 2026 occasion!
Swag ideas for Cinco de Mayo
May 5 - National Teacher Appreciation Day
Teachers are one of the backbones of our society. Celebrate their day by acknowledging their dedication and impact. And, of course, make sure to gift them items that support moments of rest or classroom routines—thoughtful and practical.
Swag ideas for National Teacher Appreciation Day
May 10 - Mother's Day
For many people, moms are like guiding beacons who offer unconditional love to their children. Traditionally tied to gratitude and care, this day is often associated with rest and small indulgences. So, if you’re gifting mothers in your workplace, make sure that your company swag feels personal and relaxing.
Swag ideas for Mother's Day
May 12 - International Nurses Day
International Nurses Day recognizes one of the most demanding professions. Long shifts, emotional labor, and constant care define the role. That’s why recognition here tends to be most effective when it prioritizes comfort or recovery.
Swag ideas for International Nurses Day
May 25 - Memorial Day
Memorial Day holds a reflective meaning while also signaling the unofficial start of summer in the US. Many people associate it with travel, outdoor gatherings, and long weekends, even as it remains a day of remembrance.
Swag ideas for Memorial Day
June
June - Pride Month
Pride Month stretches across June (not just a single day!), which gives you the flexibility in how your swag will show up. For some, swag items focus on visibility and celebration. For others, swag revolves around acknowledgment and support. The most effective approaches tend to be inclusive and expressive.
Swag ideas for Pride Month
June 19 - Juneteenth
Juneteenth commemorates the end of slavery in the US and continues to gain recognition across company calendars. As a day grounded in history and learning, make sure to approach this day with intention, focusing on acknowledgment and meaning rather than celebration.
Swag ideas for Juneteenth
June 21 - Father's Day
This day is about the fathers and father figures, so celebrate them with gifts or swag items that are practical or hobby-driven. There’s no single way to recognize dads, which gives you more flexibility for different swag approaches!
Swag ideas for Father's Day
Q3: July - September
July
July 4 - US Independence Day
Fireworks, barbecue, and summer fun—these are what US Independence Day is all about! Give out swag items that are perfect for warm weather or fit naturally during family and friends celebrations.
Swag ideas for US Independence Day
August
August 8 - International Cat Day
International Cat Day is informal by design. It’s one of those 2026 calendar moments that focuses on light-hearted celebration and simple acknowledgement (just like cats are!). For your pet-loving teammates and recipients, a small swag item can already spark engagement.
Swag ideas for International Cat Day
August 26 - International Dog Day
Dogs tend to generate instant enthusiasm, which means you can use International Dog Day as a way to connect with your recipients through low-effort but quality company swag.
Swag ideas for International Dog Day
September
September 7 - US Labor Day
Labor Day often feels like a pause before the autumn season, marking the end of summer rhythms and a return to routine. Swag around this time frequently reflects rest or one last seasonal moment before schedules fill back up.
Swag ideas for US Labor Day
Q4: October - December
October
October 16 - Boss’s Day
Boss Day is all about the leaders who make work feel more exciting than taxing. The best way to show your appreciation for the best and kindest bosses is to give them subtle, premium swag items that acknowledge their good leadership.
Swag ideas for Boss’s Day
October 31 - Halloween
Costumes and decorations often go hand-in-hand during Halloween. Swag items can add another layer of fun to this fun event, so long as they’re functional and Halloween-themed. Be sure to choose wisely, or you might get tricked instead of treats!
Swag ideas for Halloween
November
November 8 - Diwali
A celebration of lights and a symbol of the spiritual victory of Dharma (light, good, and knowledge) over Adharma (darkness, evil, and ignorance), Diwali is India's biggest and most important holiday of the year. Celebrate with your teams with culturally relevant swag items centered around warmth and home.
Swag ideas for Diwali
November 11 - Veterans Day
Veterans Day is a moment of recognition rooted in respect. As such, it’s a day typically observed quietly, with an emphasis on gratitude rather than celebration. Swag for this occasion is most effective when it feels sincere and useful.
Swag ideas for Veterans Day
November 17 - National Entrepreneur’s Day
National Entrepreneur’s Day highlights risk-taking and the process of building something new. It resonates strongly with founders and startups, and the best way to celebrate such an occasion is through swag items that focus on functionality.
Swag ideas for National Entrepreneur’s Day
November 26 - Thanksgiving Day
Thanksgiving has a way of slowing everything down, at least for a day. Between travel plans, family recipes, and leftovers that last all week, it’s a holiday people genuinely look forward to. If you want your swag to align with this occasion, be sure it’s related to cooking or a chill day.
Swag ideas for Thanksgiving Day
December
December 25 - Christmas
Christmas is the ultimate year-end celebration. Twinkling lights and cozy nights often mark this day. That’s why your swag should also feel festive and keepsake-worthy so your recipients can get a little cheer they can enjoy at home or with loved ones.
Swag ideas for Christmas
December 31 - New Year’s Eve
New Year’s Eve is the punctuation mark for the year. It’s less about resolutions and more about celebrating what’s behind us while looking ahead with excitement. Swag for this moment works best when it’s festive or playful to ring in the new year in style.
Swag ideas for New Year’s Eve
Looking for more general swag ideas?
Not every moment needs a calendar date to make gifting feel special. Sometimes the best swag is the kind that surprises at unexpected times. Work anniversaries, team wins, or even “just because” moments can be celebrated with swag.
So, if you’re looking for swag ideas that are fresh and popular, check out some trending swag items you can draw inspiration from! This swag catalog can also give you more ideas to keep your gifting campaigns consistent and creative.
Key Takeaway
Any occasion, holiday, or event is better with swag. A thoughtful hoodie can make winter cozier. A spa kit can make your employees feel seen. Whatever 2026 holiday you’re celebrating, swag items can elevate the occasion!
Start your 2026 gifting right with PerkUp. We make global swag campaigns easy and stress-free so your swag items spark joy and help celebrate every occasion with meaning. See how we make a difference!
Planning company swag for 2026 starts with one thing: knowing what you’re planning for. But with so many events and occasions in the 2026 holiday calendar, it can be hard to know which days really matter.
But fret not! Whether you’re a CEO, a department head, a team leader, or just someone looking for branded swag or gift ideas for the events or holidays in 2026, we’ve got you covered! In this guide, we’ll walk you through the upcoming occasions in 2026 so you can build gifting programs that are relevant and useful to the holiday and your recipients.
Let’s dive in!
Q1: January - March
January
January 1 - New Year’s Day
New Year’s Day marks the start of something new. It’s a moment when people reflect on the year behind them and set new goals and intentions for the new year. Support new habits and routines that your recipients can carry forward throughout the year with cool swag ideas.
Swag ideas for New Year’s Day
February
February 14 - Valentine’s Day
Valentine's Day in the workplace isn't just about love, but also about appreciation. Use this time to acknowledge your recipients with comforting gestures that feel personal. After all, Valentine’s Day isn’t just for romantic couples.
Swag ideas for Valentine’s Day
February 17 - Lunar New Year
Lunar New Year signals the start of a new lunar calendar year and is celebrated across many East Asian cultures. As a holiday that emphasizes prosperity and tradition, make sure to celebrate this occasion with thoughtful and culturally relevant swag that your teams from Asia will appreciate.
Swag ideas for Lunar New Year
March
March 6 - Employee Appreciation Day
One of the most important days in the workplace might just be Employee Appreciation Day. After all, what’s a company without its employees? So, use this opportunity to recognize your team’s effort and contribution by acknowledging them with the best swag items they deserve!
Swag ideas for Employee Appreciation Day
March 8 - International Women’s Day
Focusing on equity and support, International Women’s Day is celebrated globally. This day is more than a celebration and is also considered a day of reflection. Company swag ideas that encourage mindfulness and personal growth will align naturally with this day’s purpose.
Swag ideas for International Women’s Day
March 17 - St. Patrick’s Day
A lighthearted holiday that brings a pop of green in the 2026 holiday calendar is St. Patrick’s Day. While rooted in Irish culture, it’s since become a widely recognized social holiday. It can be an optional moment to celebrate your team or Irish recipients with limited-run or themed swag.
Swag ideas for St. Patrick’s Day
March 20 - Eid Al Fitr
Eid Al Fitr marks the end of Ramadan and is one of the most important holidays in the Islamic calendar. Following a month of fasting and reflection, this occasion is highlighted by celebration and community. Make sure that your swag ideas for Eid are respectful and aligned with Muslim traditions.
Swag ideas for Eid Al Fitr
Q2: April - June
April
April 1 - April Fools’ Day
April Fools’ Day is centered on humor and lighthearted surprises. In a professional setting, this holiday is best approached playfully without going too far. Personalize your swag items with silly quotes, memes, or subtle humor that can create a shared moment of fun across teams.
Swag ideas for April Fools' Day
April 5 - Easter Sunday
Easter 2026 is a holiday associated with renewal and Christian family traditions. Many celebrations revolve around shared meals and activities like egg hunts, which make the day especially meaningful for families. Company swag that brings comfort or has seasonal themes will work well for this occasion.
Swag ideas for Easter Sunday
April 22 - Earth Day
A day focused on sustainability and environmental awareness, Earth Day must be celebrated with eco-friendly swag. This means your swag items need to be durable, recyclable, or both.
Swag ideas for Earth Day
April 22 - Administrative Professional Day
An administrative professional is the backbone of many companies as they keep teams organized and business operations running smoothly. What’s a better way to show your appreciation for such employees than giving them swag that supports their daily workflows and meticulous organization?
Swag ideas for Administrative Professional Day
May
May 5 - Cinco de Mayo
Cinco de Mayo, or the Fifth of May, is a celebration that marks the anniversary of the Mexican army’s victory over France at the Battle of Puebla. In the US, this occasion is celebrated with colorfully dressed dancers, mariachi songs, and avocados—lots of them. Choose swag that feels festive without being overly themed for this 2026 occasion!
Swag ideas for Cinco de Mayo
May 5 - National Teacher Appreciation Day
Teachers are one of the backbones of our society. Celebrate their day by acknowledging their dedication and impact. And, of course, make sure to gift them items that support moments of rest or classroom routines—thoughtful and practical.
Swag ideas for National Teacher Appreciation Day
May 10 - Mother's Day
For many people, moms are like guiding beacons who offer unconditional love to their children. Traditionally tied to gratitude and care, this day is often associated with rest and small indulgences. So, if you’re gifting mothers in your workplace, make sure that your company swag feels personal and relaxing.
Swag ideas for Mother's Day
May 12 - International Nurses Day
International Nurses Day recognizes one of the most demanding professions. Long shifts, emotional labor, and constant care define the role. That’s why recognition here tends to be most effective when it prioritizes comfort or recovery.
Swag ideas for International Nurses Day
May 25 - Memorial Day
Memorial Day holds a reflective meaning while also signaling the unofficial start of summer in the US. Many people associate it with travel, outdoor gatherings, and long weekends, even as it remains a day of remembrance.
Swag ideas for Memorial Day
June
June - Pride Month
Pride Month stretches across June (not just a single day!), which gives you the flexibility in how your swag will show up. For some, swag items focus on visibility and celebration. For others, swag revolves around acknowledgment and support. The most effective approaches tend to be inclusive and expressive.
Swag ideas for Pride Month
June 19 - Juneteenth
Juneteenth commemorates the end of slavery in the US and continues to gain recognition across company calendars. As a day grounded in history and learning, make sure to approach this day with intention, focusing on acknowledgment and meaning rather than celebration.
Swag ideas for Juneteenth
June 21 - Father's Day
This day is about the fathers and father figures, so celebrate them with gifts or swag items that are practical or hobby-driven. There’s no single way to recognize dads, which gives you more flexibility for different swag approaches!
Swag ideas for Father's Day
Q3: July - September
July
July 4 - US Independence Day
Fireworks, barbecue, and summer fun—these are what US Independence Day is all about! Give out swag items that are perfect for warm weather or fit naturally during family and friends celebrations.
Swag ideas for US Independence Day
August
August 8 - International Cat Day
International Cat Day is informal by design. It’s one of those 2026 calendar moments that focuses on light-hearted celebration and simple acknowledgement (just like cats are!). For your pet-loving teammates and recipients, a small swag item can already spark engagement.
Swag ideas for International Cat Day
August 26 - International Dog Day
Dogs tend to generate instant enthusiasm, which means you can use International Dog Day as a way to connect with your recipients through low-effort but quality company swag.
Swag ideas for International Dog Day
September
September 7 - US Labor Day
Labor Day often feels like a pause before the autumn season, marking the end of summer rhythms and a return to routine. Swag around this time frequently reflects rest or one last seasonal moment before schedules fill back up.
Swag ideas for US Labor Day
Q4: October - December
October
October 16 - Boss’s Day
Boss Day is all about the leaders who make work feel more exciting than taxing. The best way to show your appreciation for the best and kindest bosses is to give them subtle, premium swag items that acknowledge their good leadership.
Swag ideas for Boss’s Day
October 31 - Halloween
Costumes and decorations often go hand-in-hand during Halloween. Swag items can add another layer of fun to this fun event, so long as they’re functional and Halloween-themed. Be sure to choose wisely, or you might get tricked instead of treats!
Swag ideas for Halloween
November
November 8 - Diwali
A celebration of lights and a symbol of the spiritual victory of Dharma (light, good, and knowledge) over Adharma (darkness, evil, and ignorance), Diwali is India's biggest and most important holiday of the year. Celebrate with your teams with culturally relevant swag items centered around warmth and home.
Swag ideas for Diwali
November 11 - Veterans Day
Veterans Day is a moment of recognition rooted in respect. As such, it’s a day typically observed quietly, with an emphasis on gratitude rather than celebration. Swag for this occasion is most effective when it feels sincere and useful.
Swag ideas for Veterans Day
November 17 - National Entrepreneur’s Day
National Entrepreneur’s Day highlights risk-taking and the process of building something new. It resonates strongly with founders and startups, and the best way to celebrate such an occasion is through swag items that focus on functionality.
Swag ideas for National Entrepreneur’s Day
November 26 - Thanksgiving Day
Thanksgiving has a way of slowing everything down, at least for a day. Between travel plans, family recipes, and leftovers that last all week, it’s a holiday people genuinely look forward to. If you want your swag to align with this occasion, be sure it’s related to cooking or a chill day.
Swag ideas for Thanksgiving Day
December
December 25 - Christmas
Christmas is the ultimate year-end celebration. Twinkling lights and cozy nights often mark this day. That’s why your swag should also feel festive and keepsake-worthy so your recipients can get a little cheer they can enjoy at home or with loved ones.
Swag ideas for Christmas
December 31 - New Year’s Eve
New Year’s Eve is the punctuation mark for the year. It’s less about resolutions and more about celebrating what’s behind us while looking ahead with excitement. Swag for this moment works best when it’s festive or playful to ring in the new year in style.
Swag ideas for New Year’s Eve
Looking for more general swag ideas?
Not every moment needs a calendar date to make gifting feel special. Sometimes the best swag is the kind that surprises at unexpected times. Work anniversaries, team wins, or even “just because” moments can be celebrated with swag.
So, if you’re looking for swag ideas that are fresh and popular, check out some trending swag items you can draw inspiration from! This swag catalog can also give you more ideas to keep your gifting campaigns consistent and creative.
Key Takeaway
Any occasion, holiday, or event is better with swag. A thoughtful hoodie can make winter cozier. A spa kit can make your employees feel seen. Whatever 2026 holiday you’re celebrating, swag items can elevate the occasion!
Start your 2026 gifting right with PerkUp. We make global swag campaigns easy and stress-free so your swag items spark joy and help celebrate every occasion with meaning. See how we make a difference!
Planning company swag for 2026 starts with one thing: knowing what you’re planning for. But with so many events and occasions in the 2026 holiday calendar, it can be hard to know which days really matter.
But fret not! Whether you’re a CEO, a department head, a team leader, or just someone looking for branded swag or gift ideas for the events or holidays in 2026, we’ve got you covered! In this guide, we’ll walk you through the upcoming occasions in 2026 so you can build gifting programs that are relevant and useful to the holiday and your recipients.
Let’s dive in!
Q1: January - March
January
January 1 - New Year’s Day
New Year’s Day marks the start of something new. It’s a moment when people reflect on the year behind them and set new goals and intentions for the new year. Support new habits and routines that your recipients can carry forward throughout the year with cool swag ideas.
Swag ideas for New Year’s Day
February
February 14 - Valentine’s Day
Valentine's Day in the workplace isn't just about love, but also about appreciation. Use this time to acknowledge your recipients with comforting gestures that feel personal. After all, Valentine’s Day isn’t just for romantic couples.
Swag ideas for Valentine’s Day
February 17 - Lunar New Year
Lunar New Year signals the start of a new lunar calendar year and is celebrated across many East Asian cultures. As a holiday that emphasizes prosperity and tradition, make sure to celebrate this occasion with thoughtful and culturally relevant swag that your teams from Asia will appreciate.
Swag ideas for Lunar New Year
March
March 6 - Employee Appreciation Day
One of the most important days in the workplace might just be Employee Appreciation Day. After all, what’s a company without its employees? So, use this opportunity to recognize your team’s effort and contribution by acknowledging them with the best swag items they deserve!
Swag ideas for Employee Appreciation Day
March 8 - International Women’s Day
Focusing on equity and support, International Women’s Day is celebrated globally. This day is more than a celebration and is also considered a day of reflection. Company swag ideas that encourage mindfulness and personal growth will align naturally with this day’s purpose.
Swag ideas for International Women’s Day
March 17 - St. Patrick’s Day
A lighthearted holiday that brings a pop of green in the 2026 holiday calendar is St. Patrick’s Day. While rooted in Irish culture, it’s since become a widely recognized social holiday. It can be an optional moment to celebrate your team or Irish recipients with limited-run or themed swag.
Swag ideas for St. Patrick’s Day
March 20 - Eid Al Fitr
Eid Al Fitr marks the end of Ramadan and is one of the most important holidays in the Islamic calendar. Following a month of fasting and reflection, this occasion is highlighted by celebration and community. Make sure that your swag ideas for Eid are respectful and aligned with Muslim traditions.
Swag ideas for Eid Al Fitr
Q2: April - June
April
April 1 - April Fools’ Day
April Fools’ Day is centered on humor and lighthearted surprises. In a professional setting, this holiday is best approached playfully without going too far. Personalize your swag items with silly quotes, memes, or subtle humor that can create a shared moment of fun across teams.
Swag ideas for April Fools' Day
April 5 - Easter Sunday
Easter 2026 is a holiday associated with renewal and Christian family traditions. Many celebrations revolve around shared meals and activities like egg hunts, which make the day especially meaningful for families. Company swag that brings comfort or has seasonal themes will work well for this occasion.
Swag ideas for Easter Sunday
April 22 - Earth Day
A day focused on sustainability and environmental awareness, Earth Day must be celebrated with eco-friendly swag. This means your swag items need to be durable, recyclable, or both.
Swag ideas for Earth Day
April 22 - Administrative Professional Day
An administrative professional is the backbone of many companies as they keep teams organized and business operations running smoothly. What’s a better way to show your appreciation for such employees than giving them swag that supports their daily workflows and meticulous organization?
Swag ideas for Administrative Professional Day
May
May 5 - Cinco de Mayo
Cinco de Mayo, or the Fifth of May, is a celebration that marks the anniversary of the Mexican army’s victory over France at the Battle of Puebla. In the US, this occasion is celebrated with colorfully dressed dancers, mariachi songs, and avocados—lots of them. Choose swag that feels festive without being overly themed for this 2026 occasion!
Swag ideas for Cinco de Mayo
May 5 - National Teacher Appreciation Day
Teachers are one of the backbones of our society. Celebrate their day by acknowledging their dedication and impact. And, of course, make sure to gift them items that support moments of rest or classroom routines—thoughtful and practical.
Swag ideas for National Teacher Appreciation Day
May 10 - Mother's Day
For many people, moms are like guiding beacons who offer unconditional love to their children. Traditionally tied to gratitude and care, this day is often associated with rest and small indulgences. So, if you’re gifting mothers in your workplace, make sure that your company swag feels personal and relaxing.
Swag ideas for Mother's Day
May 12 - International Nurses Day
International Nurses Day recognizes one of the most demanding professions. Long shifts, emotional labor, and constant care define the role. That’s why recognition here tends to be most effective when it prioritizes comfort or recovery.
Swag ideas for International Nurses Day
May 25 - Memorial Day
Memorial Day holds a reflective meaning while also signaling the unofficial start of summer in the US. Many people associate it with travel, outdoor gatherings, and long weekends, even as it remains a day of remembrance.
Swag ideas for Memorial Day
June
June - Pride Month
Pride Month stretches across June (not just a single day!), which gives you the flexibility in how your swag will show up. For some, swag items focus on visibility and celebration. For others, swag revolves around acknowledgment and support. The most effective approaches tend to be inclusive and expressive.
Swag ideas for Pride Month
June 19 - Juneteenth
Juneteenth commemorates the end of slavery in the US and continues to gain recognition across company calendars. As a day grounded in history and learning, make sure to approach this day with intention, focusing on acknowledgment and meaning rather than celebration.
Swag ideas for Juneteenth
June 21 - Father's Day
This day is about the fathers and father figures, so celebrate them with gifts or swag items that are practical or hobby-driven. There’s no single way to recognize dads, which gives you more flexibility for different swag approaches!
Swag ideas for Father's Day
Q3: July - September
July
July 4 - US Independence Day
Fireworks, barbecue, and summer fun—these are what US Independence Day is all about! Give out swag items that are perfect for warm weather or fit naturally during family and friends celebrations.
Swag ideas for US Independence Day
August
August 8 - International Cat Day
International Cat Day is informal by design. It’s one of those 2026 calendar moments that focuses on light-hearted celebration and simple acknowledgement (just like cats are!). For your pet-loving teammates and recipients, a small swag item can already spark engagement.
Swag ideas for International Cat Day
August 26 - International Dog Day
Dogs tend to generate instant enthusiasm, which means you can use International Dog Day as a way to connect with your recipients through low-effort but quality company swag.
Swag ideas for International Dog Day
September
September 7 - US Labor Day
Labor Day often feels like a pause before the autumn season, marking the end of summer rhythms and a return to routine. Swag around this time frequently reflects rest or one last seasonal moment before schedules fill back up.
Swag ideas for US Labor Day
Q4: October - December
October
October 16 - Boss’s Day
Boss Day is all about the leaders who make work feel more exciting than taxing. The best way to show your appreciation for the best and kindest bosses is to give them subtle, premium swag items that acknowledge their good leadership.
Swag ideas for Boss’s Day
October 31 - Halloween
Costumes and decorations often go hand-in-hand during Halloween. Swag items can add another layer of fun to this fun event, so long as they’re functional and Halloween-themed. Be sure to choose wisely, or you might get tricked instead of treats!
Swag ideas for Halloween
November
November 8 - Diwali
A celebration of lights and a symbol of the spiritual victory of Dharma (light, good, and knowledge) over Adharma (darkness, evil, and ignorance), Diwali is India's biggest and most important holiday of the year. Celebrate with your teams with culturally relevant swag items centered around warmth and home.
Swag ideas for Diwali
November 11 - Veterans Day
Veterans Day is a moment of recognition rooted in respect. As such, it’s a day typically observed quietly, with an emphasis on gratitude rather than celebration. Swag for this occasion is most effective when it feels sincere and useful.
Swag ideas for Veterans Day
November 17 - National Entrepreneur’s Day
National Entrepreneur’s Day highlights risk-taking and the process of building something new. It resonates strongly with founders and startups, and the best way to celebrate such an occasion is through swag items that focus on functionality.
Swag ideas for National Entrepreneur’s Day
November 26 - Thanksgiving Day
Thanksgiving has a way of slowing everything down, at least for a day. Between travel plans, family recipes, and leftovers that last all week, it’s a holiday people genuinely look forward to. If you want your swag to align with this occasion, be sure it’s related to cooking or a chill day.
Swag ideas for Thanksgiving Day
December
December 25 - Christmas
Christmas is the ultimate year-end celebration. Twinkling lights and cozy nights often mark this day. That’s why your swag should also feel festive and keepsake-worthy so your recipients can get a little cheer they can enjoy at home or with loved ones.
Swag ideas for Christmas
December 31 - New Year’s Eve
New Year’s Eve is the punctuation mark for the year. It’s less about resolutions and more about celebrating what’s behind us while looking ahead with excitement. Swag for this moment works best when it’s festive or playful to ring in the new year in style.
Swag ideas for New Year’s Eve
Looking for more general swag ideas?
Not every moment needs a calendar date to make gifting feel special. Sometimes the best swag is the kind that surprises at unexpected times. Work anniversaries, team wins, or even “just because” moments can be celebrated with swag.
So, if you’re looking for swag ideas that are fresh and popular, check out some trending swag items you can draw inspiration from! This swag catalog can also give you more ideas to keep your gifting campaigns consistent and creative.
Key Takeaway
Any occasion, holiday, or event is better with swag. A thoughtful hoodie can make winter cozier. A spa kit can make your employees feel seen. Whatever 2026 holiday you’re celebrating, swag items can elevate the occasion!
Start your 2026 gifting right with PerkUp. We make global swag campaigns easy and stress-free so your swag items spark joy and help celebrate every occasion with meaning. See how we make a difference!
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Start sending incredible swag and gifts globally
Simplify and enhance your event swag and gifting experience for better retention, engagement and productivity.