With
Kathy Higgins
,
at
Alianza
ABOUT
Alianza is a cloud communications platform for service providers, founded in 2009 and headquartered in Pleasant Grove, Utah. It powers voice, unified communications, cloud meetings, and messaging for service providers across dozens of countries.
INDUSTRY
Cloud Communications
FEATURES USED
Event swag
Custom branding
Global warehousing
THE PROBLEM
One standout item for Navigate 2026
Navigate is Alianza’s annual conference, bringing people across the telecom industry together for three days of sessions and networking.
For 2026, Alianza decided to keep the swag simple and order one item instead of building a full kit. That meant the item needed to feel useful enough to stand on its own.
They also needed to send it to more than one place. Some timers were headed to Alianza’s office in Utah and its UK team, while the rest needed to be available across several regions for future sends.

THE SOLUTION
A custom cube timer for focused work
Alianza chose a custom black Cube Timer with its logo on the front. It works like a Pomodoro timer: flip it to 5, 10, 25, or 50 minutes, and the countdown starts. It made sense for a conference built around sessions and focused work, while still being different from the usual drinkware or apparel.
PerkUp split the 1,000-unit order across seven destinations. The largest batch went to Alianza’s office in Pleasant Grove, Utah, with another shipment going to the UK team. The rest was stocked in PerkUp warehouses in the US, Canada, the EU, Hong Kong, and Australia, so Alianza can send timers locally in each region.
THE RESULT
Swag for the event and future sends
The Cube Timer went over well at Navigate 2026 and gave Alianza one simple item people could keep on their desks after the event. Because part of the order is now stocked across five regions, Alianza can keep using the same timer for future sends without shipping everything from one location.

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