THE PROBLEM

Make a holiday gift feel like an event

HigherVisibility wanted its 2024 holiday gift to have some buildup behind it. Instead of announcing the gift upfront, the team decided to keep it secret and give employees something to look forward to first.

That made the choice of gift especially important. With one item carrying the entire campaign, it had to be recognizable, desirable, and good enough to make the eventual reveal feel worth the wait.

THE SOLUTION

A Stanley worth waiting for

The team landed on a Stanley Quencher tumbler in Ash, branded for HigherVisibility. It was already the kind of item people wanted, so the campaign didn't need a box full of extras to make the holiday swag feel substantial.

The fun came before anyone got the tumbler. HigherVisibility teased the gift with a blurred tumbler, a question mark, and holiday-themed creative, keeping the actual item hidden until the reveal. Once employees knew what was waiting for them, they redeemed the tumbler through PerkUp and had it shipped directly to them.

THE RESULT

The reveal became part of the gift

The Stanley tumbler gave HigherVisibility something strong enough to build anticipation around, while the campaign made the eventual swag feel bigger than a package arriving at someone's door.

It also shows what one well-chosen flagship item can do. You don't always need a box full of swag to make a holiday gift memorable. Sometimes, one item people already want, plus a little anticipation, is enough.