What is embroidery?

Embroidery is a decorative stitching technique that is used to apply logos, patterns, or designs onto fabric using needle and thread. By using this method, you can create a textured design that doesn’t easily fade or peel, even over a long period of time. This technique is commonly used for showcasing company logos on polos, jackets, hats, and even bags, can be done with a machine or by hand.

Why choose embroidery?

One of embroidery’s biggest advantages is its longevity. Unlike DTG and DTF, embroidered designs or details are stitched directly into the fabric that make them resistant to wear and washing. Embroidery also works best on thicker materials like cotton, denim, and fleece. Since this method requires precise stitching, intricate designs or color gradients may be more complex to achieve. In any case, embroidering your company logo on a swag item will ensure its durability and clean look.

Some embroidery techniques include chain stitch, blanket stitch, running stitch, and cross stitch, which are considered to be fundamental techniques of hand embroidery even today.

What are some limitations of embroidery?

Embroidery, despite its durability, has some disadvantages. This technique is best suited for smaller, simpler designs, as intricate patterns can be challenging to replicate with thread. The printing process can also be time-consuming and costly, especially for large or complex designs. 

Despite these drawbacks, embroidery remains a popular choice for businesses and individuals looking to add a touch of luxury and durability to their custom items.