Stadium Overview

Stadium is a US-based company that offers swag and gifting solutions for businesses looking to engage employees, clients, and prospects. Its headquarters and operations are based in the United States, and it serves organizations primarily in the technology space, though its offerings are broad enough to appeal to multiple industries.

Stadium is the parent company of SwagMagic, providing the robust platform and infrastructure behind the latter’s swag solutions. SwagMagic focuses on On Demand fulfillment and customizable swag kits, ideal for flexible swag options.

Main Features

Swag shops

Stadium offers different types of swag stores, including Stadium Gift Shop, Branded Swag Shop, and Priceless Shop. The Stadium Gift Shop is where your team can use their points to redeem their preferred swag item. The Branded Swag Shop, on the other hand, is great for branded items needed for employee recognition, onboarding, appreciation, or other use cases. Unlike the Gift Shop, the Branded Swag Shop doesn’t require points for redemption. Lastly, the Priceless Shop is most suitable for prospective clients and lead generation. This is because you can generate an order link for this store type without paying for the item up front. You only need to pay once you approve the orders and redemptions.

Wide variety of swag and gift options

The platform offers On Demand, bulk swag, and swag kits, meaning you can order items one at a time or purchase them in larger quantities. Alongside physical swag, Stadium also supports gift cards, localized gifts, and experience-based gifts, giving you even more ways to connect with your recipients across regions.

Integration and automation

Automation is another major feature that Stadium has. With integrations of more than 100 systems, including HR, ATS, and CRM tools, the platform can automate gifting for work events or milestones. However, these features are only available to higher tiers like Engagement Suite and Enterprise.

Pricing

Stadium has four pricing tiers: Gifting Basic, Swag Pro, Engagement Suite, and Enterprise. In this section, we’ll discuss the features available for each.

Gifting Basic

This tier is the platform’s free tier. However, while there is no subscription fee for this, there’s a $45 minimum budget. Domestic fulfillment is also free, but international sends will cost you $18 per send. A 15% service fee also applies to all gifting orders, which is based on the order’s price. At this level, you can also get access to snack boxes, bulk swag, the global gifting catalog, limited swag options, and standard customer support.

Swag Pro

This next tier has everything in Gifting Basic, but there are a couple of differences. For one, you no longer have to pay a 15% service fee for the gifting orders. You will now also get access to swag shops, swag storage, and swag kits. Do note, though, that for the storage, you’ll be billed 15% of the swag’s value if the item is made by a third-party. This means that if your swag item from a different provider costs $100, the swag storage fee for that item would be $15. For swag kits, there is a fee of $20 per kit for US shipments and $120 per kit for US to international shipments. The price for this tier is custom, so you need to get in touch with Stadium.

Engagement Suite

For Engagement Suite, it has everything in Swag Pro plus HRIS/ATS/CRM integrations. This means that you can also set up automated gifting for different milestones or occasions using your pre-existing software tools. Shared features for teams like swag shops, kits, designs, and wallets are also available. For this tier’s pricing, you must reach out to the platform to get a quote.

Enterprise

Enterprise is Stadium’s highest subscription tier, as it includes everything in Engagement Suite in addition to SSO, custom shop's domain, and Stadium API. Similar to Engagement Suite, you need to contact Stadium to learn its price.

Other fees and costs

In addition to subscription fees, there are also other fees that you need to know when sending swag through Stadium.

Kitting: $1 per item

Shipping

• Shipping to the US or Canada: $11 for 1 item, $13 for 2 items, $15 for up to 5 items

• International shipping: $15 for locally sourced items, $50 shipped from the US (DDP)

• Shipping add-ons: +$15 for express shipping, +$25 for overnight shipping

• Boxes: $2 for plain brown box, $5 for brown box with your brand logo, $6 for premium black box, $9 for black box with your logo, $11 for fully customized box (minimum quantity of 1000)

• Inserts: $2 for colored crinkle-cut paper and colored tissue paper, $4 for branded colored tissue paper

• Notecard: $2 for 3x5” card, $3 for 5x7” card, and $4 for 7x9” card

Snacks: $2 for a premium snack

Restocking fee: If your recipients need to return a swag item, they’ll need to pay an undisclosed restocking fee.

Receiving fee: For swag sent to Stadium’s warehouse, there is a 15% fee based on the total value of the swag. This fee covers the expenses related to receiving, sorting, stocking, and insuring items that were not purchased from its platform.

Pros and Cons

Pros

✅ Integrations and automation supported: Stadium integrates with over 100 tools, which makes milestone gifting automatic and saves time for HR and marketing teams.

✅ Swag store variety: With gift shop, swag shop, and priceless shop, you can create tailored experiences that let your recipients pick items they’ll actually use or want.

✅ Low minimum order: Stadium has an MOQ of 6 items for its bulk swag orders. It also offers On Demand swag or a 1-order minimum, which is suitable for small swag campaigns.

✅ Sustainable commitments and products: Stadium has corporate social responsibility commitments and offers eco-friendly options in its catalog.

Cons

❌ Lots of additional costs or fees: Beyond subscription costs, Stadium charges extra fees for kitting, special packaging, restocking, and receiving; these add complexity to budgeting.

❌ Expensive shipping fees: Both local and international shipping costs are high, ranging from $11 to $120, depending on the recipient’s location and the type of swag that is sent.

❌ Doesn’t have the features to support marketing events: The platform lacks tools, such as event and production timeline monitoring, for managing swag for marketing events, making it less suited for event-driven campaigns.

❌ Advanced features are only available to higher tiers: Integrations, automated gifting, and SSO are only available to Engagement Suite and Enterprise tiers.

❌ Lack of information on warehouses: Stadium doesn’t publish detailed information about its warehouse network, which can be a roadblock if you’re a global company with international swag needs. The platform only states that it offers ‘free storage’ and has a 15% warehouse receiving fee for third-party made items.

Stadium is best for…

… companies looking for a broad range of swag and gift options 👍

Stadium’s catalog includes branded swag, digital gift cards, localized items, and experiences. These are great options, especially if you want flexibility and choice when it comes to engaging your employees and clients.

… organizations that wish to use swag stores for different needs 👍

Since Stadium offers Stadium Gift Shop, Branded Swag Shop, and Priceless Shop, you have the chance to create different shops that cater to your unique swag campaign needs. If it’s for employees or recognition programs, you can opt for the gift or swag shop. If you wish to engage your prospective clients, then you can use the priceless shop. This kind of flexibility is also great in ensuring a personalized experience for your recipient while also reducing wasted swag.

… enterprises seeking to automate swag and gift sending for occasions 👍

The platform is a good fit if you seek to streamline repetitive tasks. By connecting to your HR systems, CRMs, or ATS platforms, you can automate milestone gifting for employee anniversaries, new hire onboarding, or prospect engagement. This saves you from manually tracking dates or sending reminders, making gifting feel more seamless and timely without extra effort.

Stadium may not be a good fit for…

… global companies with international swag needs and recipients 👎

While Stadium does offer localized gift options, its international shipping fees are much higher than those of competitors. This can especially make your swag programs expensive or limited if you have a global team. Add in the fact that Stadium doesn’t clearly outline its warehouse locations, and the swag logistics become even harder to plan for such international needs.

… marketing teams that need swag for local and international events 👎

Stadium’s strengths are in shops and swag type variety, not in event logistics. As such, if you have a marketing team or are a marketer yourself, you might find the platform lacking when it comes to bulk ordering for events and managing timelines and logistics. If event marketing is a big part of your strategy, Stadium might not give you the support you need.

… businesses with strict or tight budgets 👎

On the surface, Stadium’s tiered pricing looks straightforward. But once you factor in all the extras, like kitting fees, packaging costs, warehouse receiving charges, and premium shipping add-ons, the total cost can rise quickly. As such, if you need better budget control or clear upfront pricing, the unpredictability of Stadium’s add-ons could be frustrating.

Stadium offers plenty of flexibility with its wide gift catalog, customizable shops, and strong automation features. If you’re looking to engage employees or clients with a mix of branded swag, gift cards, localized gifts, and experiences, the platform can be a good fit. Its integration capabilities also mean gifting can be tied directly into HR or CRM workflows, reducing manual work.

At the same time, the platform’s high shipping fees, unclear warehouse network, and long list of add-on costs make it less attractive if you have a global or budget-conscious team. Event marketers may also feel underserved, since the platform doesn’t focus on logistics for conferences or large-scale events.

Looking for better international swag solutions? Explore the best Stadium alternatives

Stadium offers variety, automation, and customization, making it useful for companies that want flexibility in their gifting programs. At the same time, high international shipping rates, unclear warehouse details, and a long list of add-on costs limit its appeal for global or budget-conscious teams. Considering these cons, it might be worth it to check out other Stadium alternatives that better fit your global gifting needs.

Stadium vs PerkUp, the #1 swag management platform for global teams

How does Stadium compare to other platforms, specifically PerkUp? Well, for one, while Stadium focuses on variety and shops, PerkUp is built for variety, swag store flexibility, and global reach. Specifically, PerkUp offers transparent pricing, affordable international shipping with duties prepaid where possible, and strong support for marketing events. It also provides a global warehousing network, a design agency, and environmental commitments like 1% for the Planet and Stripe Climate. For teams that need both flexibility and reliable global delivery, PerkUp delivers more comprehensive solutions.

Explore why companies like PUBG and Influur choose PerkUp in our Stadium vs PerkUp blog.