The Best Luxury Company Swag Items To Treat Your Employees With

When it comes to swag, 72% of consumers feel that the quality of the swag reflects the quality of the brand. And what applies to the consumer applies to your employees, too.

Updated: June 21, 2024

10 Min Read

High-quality company swag generates a more positive response than swag that feels cheap. And you can’t get more high-quality than opting for luxury swag items.

In this article, we’ll look at why luxury items make for good company swag and give you some great options to choose from.

What Is Luxury Company Swag?

Company swag refers to gifting items that have your company’s branding on them. There are many types of company swag, ranging in quality. Popular types of swag include clothing, bags, office supplies, drinkware, and accessories.

Let’s face it: We’ve all been given a piece of company swag that feels cheap, and we ended up throwing it away. And receiving cheap-feeling company swag does not make you feel valued by the company. Company swag is used for both corporate gifting and employee recognition, and the quality of the swag impacts how effective it is.

When someone receives swag, they associate it with the company they got it from. This means they connect the quality of the swag with the quality of the company. Here at PerkUp, our swag catalog is filled with only quality items to ensure that your swag makes a good impression.

Opting for luxury company swag can elevate how people, both employees and the general public, see your brand.

Luxury company swag refers to items that are high-end or luxury, often from well-known brand names.

The positive associations people have with those brands can transfer to your company.

Why Gift Your Employees High-End Company Swag?

Luxury company swag makes a very strong impression, but why should you choose to gift it to your employees? The answer is simple: to maximize employee engagement.

More and more companies are beginning to recognize the importance of employee engagement, and it’s clear to see why. While only 23% of employees worldwide identify as engaged, there are major benefits to employee engagement.

For example, employee engagement is linked to lower absenteeism, lower turnover, and a 23% increase in profitability (compared to companies with low employee engagement). And using luxury swag is a tool that can help boost employee engagement. Here are the main benefits of gifting luxury company swag to your employees:

Employee Appreciation

Gifting swag is a great way to show appreciation for your employees. You’re (hopefully) giving them items they want and need that also represent their belonging to your company. And by opting for more luxurious items, you’re showing just how much you appreciate them.

It’s important to show employee appreciation beyond monetary gestures, but how much money you invest in an employee can help convey how much you value them.

An employee who is a valuable asset will appreciate their value reflected in high-quality swag rather than cheap trinkets.


Employee recognition is directly linked to motivation and output, with 65% of employees saying they would work harder if they felt that their efforts were appreciated. So, if luxury company swag shows greater appreciation, it will increase motivation more than your standard swag.

You can use company swag as a form of incentive pay. Let your employees know that if they meet certain goals, they’ll get a reward in the form of a luxury item. The higher the value of the item, the more desirable the reward.

Of course, this is only true if the item is something that they actually want. That’s why you need to choose your swag items carefully, whether they are luxury or not.

Enhanced Company Culture

Using luxury swag as a form of employee recognition creates a culture where your employees know that their hard work is seen and valued. By choosing high-end swag items, you’re showing that you don’t just claim to value them but also align your words with your actions.

When it comes to the benefits of swag for company culture, you can also use swag to highlight some key values. Rather than just putting your logo on a notebook, you could include a motivational quote or one that centers on employee wellness.

By giving your employees a shared experience of owning company swag, you also foster a sense of community. This helps your employees feel like they’re part of something meaningful, rather than

another number.

Your company culture isn’t just the values you claim to hold. It’s also how you treat your employees. Luxury company swag items show a great level of respect and thought going into employee recognition.

Boosted Loyalty

Employees are more likely to be loyal when they can see how much their workplace appreciates them. Giving employees luxury company swag is concrete evidence of that appreciation.

There are many employee engagement metrics you can track to see how your employees feel about working for your company. One that measures loyalty is the eNPS (employee net promoter score). This measures how likely your employee is to recommend your products and your company as a workplace.

When employees feel valued and see that being reflected in the quality of the swag they receive, they become far more likely to stay with the company and promote it to others.

Your company's branding is vital, and high-end swag is a simple way to elevate employees' views of your brand.

Positive Word-of-mouth Marketing

The quality of your swag says a lot about the quality of your products and your attention to detail. If your employee swag includes luxury items, this will enhance the way employees talk about your company.

This increases how likely your employees are to recommend working for your company to others, creating a wider positive association. And for the general public, seeing luxury items with your branding on them increases the value they associate with your brand.

Even if your company doesn’t sell luxury products, being associated with high-end, high-quality items has a large positive impact.

9 Luxury Company Swag Items Your Employees Will Love

Now that you understand the value of luxury company swag, which items should you choose? Luckily, our swag catalog is full of a range of high-end, luxurious items that your employees will love. Here are our top picks:



The Yeti Rambler® 20 oz Tumbler stands out for its exceptional build and versatility, making it an excellent luxury company swag item. Designed for both hot and cold beverages, its double-wall vacuum insulation keeps drinks at the ideal temperature for hours. Durable and stylish, this tumbler is perfect for daily use, whether at the office or on outdoor adventures, reflecting a high-quality image that enhances brand perception.


Bellroy Classic 16" Computer Backpack

The Bellroy Classic 16" Computer Backpack combines functionality and style, making it a perfect gift for employees who commute. It features a spacious interior with multiple compartments for organization, a padded laptop sleeve, and durable materials that ensure longevity. This backpack is ideal for professionals who need to carry their essentials in a sleek and organized manner.


Herschel Novel 20" Duffle with Shoe Compartment

With its versatile and stylish design, the Herschel Novel 20" Duffle includes a separate shoe compartment, making it perfect for weekend getaways or trips to the gym. Ample space for all essentials and high-quality materials ensure this duffle bag is both practical and chic.


Eddie Bauer® Fleece-Lined Jacket

Offering comfort and warmth, the Eddie Bauer® Fleece-Lined Jacket is a great luxury swag item for colder months. Its soft fleece lining, durable exterior, and modern design suit both casual and professional settings, making it perfect for employees who appreciate practical and stylish outerwear.


Ember Mug² 10 oz

For the tech-savvy coffee lover, the Ember Mug² 10 oz is a smart coffee mug that keeps beverages at the perfect temperature. Featuring a sleek design and app-controlled settings, it adds a touch of luxury to the daily coffee ritual, offering convenience and innovation that employees will love.


Marine Layer Men’s Corbet Quilted Crewneck

If style and comfort are what your employees value, the Marine Layer Men’s Corbet Quilted Crewneck is the perfect choice. Combining casual wear with sophistication, its quilted design and soft fabric make it ideal for layering or wearing on its own. This stylish and comfortable sweatshirt is a gift they’ll truly appreciate.


Hydro Flask® Standard Mouth 21 oz Bottle with Flex Cap

Known for its durability, the Hydro Flask® Standard Mouth 21 oz Bottle keeps drinks cold or hot for extended periods. With a sleek design and practical Flex Cap, it’s an ideal gift for employees who are always on the go, promoting hydration in style.


Moleskine® Hard Cover Ruled Large Smart Notebook

This premium notebook from Moleskine® combines classic design with smart technology. Perfect for employees who appreciate both tradition and innovation, it allows for easy note-taking and digitizing of handwritten notes. The high-quality materials and elegant design make it a standout item.


 Parker Jotter Original Ballpoint Pen

Finally, the Parker Jotter Original Ballpoint Pen is a timeless writing instrument. Offering a smooth writing experience and elegant design, its durable construction and classic look make it a great addition to any desk. This pen is perfect for employees who appreciate high-quality writing tools.

Are There Alternatives To Luxury Company Swag?

You may be reading this article thinking that this sounds wonderful, but you don’t have the budget to invest in luxury swag. Luckily, there are other ways to win employees over with more affordable swag options.

One of the benefits of luxury company swag is the high quality, but you can find many high-quality products in our catalog that don’t come from well-known brands. Luxury brands carry an assumption of quality, but your employees see the real quality of an item once they receive it.

In addition to quality, you need to think carefully about what drives your choice of swag items. For example, if your brand focuses on being environmentally friendly, then opting for sustainable company swag items makes sense.

For companies on a budget or those with a smaller workforce, we even offer a selection of swag items with a one-unit minimum order, allowing you greater flexibility when it comes to designing and ordering swag.

Then, you need to think about what your employees will appreciate and actually use. This can be one of the hardest parts of selecting company swag. That’s why we have such a large range, meaning you can find the perfect item for anyone.

But sometimes, you want to let your employee choose their own rewards, which is why we offer digital gift cards that allow your employees to choose their own rewards. This is a great alternative to ensure the best possible reward within a budget that suits you.

Final Thoughts

The impact of luxury company swag on employee engagement and brand perception can’t be overstated. The quality of your company swag is directly linked to how valued your employees feel. Choosing luxury items exceeds the ordinary, leaving a lasting impression on both your employees and the public.

But you don’t need to gift exclusively luxury swag to reap the benefits. Most clients mix and match items from our extensive catalog at different price points. We believe that every employee should be recognized, and we’ve designed our catalog to accommodate that.

Luxury company swag is an excellent option, but our high-quality selection makes it easy to gift employees luxurious items without breaking the bank.

To see the full impact of PerkUp’s robust employee recognition and rewards solution, book a demo today!