Embossing is a technique that creates a raised design on a material using heat and pressure. Using this process, you can add a three-dimensional effect to your company’s logo, patterns, or text, giving them a tactile quality. Commonly used on leather, paper, and fabric, embossing doesn’t require any ink or additional colors. Instead, it relies on depth and texture to make the design stand out.
Embossing can also be combined with foil stamping for metallic or glossy finishes, further elevating the design. As such, it’s best to ensure that your swag, such as notebooks and packaging, are sturdy so they can hold the raised shape without distortion. While embossing adds a high-end touch, it also requires custom metal plates, which can make the whole process quite steep.
Is embossing expensive?
Embossing can be expensive because of the required specialized equipment and craftsmanship. For example, custom metal plates are needed for each production run, which can be costly if you require different designs for various swag items. As such, embossing is better suited for larger production or bulk swag rather than On Demand swag.