Caroo, a leader in the corporate gifting space, stands out by prioritizing wellness and fostering meaningful connections between companies and their teams. Formerly known as SnackNation, Caroo has grown beyond just providing snacks to offering a wide range of wellness products, curated gift boxes, and personalized packages. These gifts are designed to make employees feel valued, whether they’re working remotely or in-office.

What truly sets Caroo apart is its commitment to promoting health and well-being through its carefully selected products. This makes it an appealing option for companies looking to support their employees’ mental and physical wellness. In addition, Caroo’s emphasis on sustainability and social responsibility further enhances its appeal to businesses focused on corporate social responsibility initiatives.

In this comprehensive review, we’ll dive into the key features that make Caroo a standout in the corporate gifting industry, explore its pricing options, weigh the pros and cons, and highlight what Caroo is best for. Finally, we’ll provide a concluding verdict to help you decide if Caroo is the right choice for your company’s gifting needs.

Overview

Caroo, formerly known as SnackNation, is a corporate gifting platform that provides snacks, wellness products, and gift boxes designed to enhance employee morale and improve engagement. Caroo’s offerings are primarily tailored toward companies that want to prioritize health and wellness, making it a unique competitor in the gifting space.

Main features

Curated snack and wellness boxes

Caroo’s flagship offering is its curated snack boxes, designed to provide employees with healthy, nutritious snacks that cater to various dietary needs. Whether your team members follow a vegan, gluten-free, or keto diet, Caroo has options that ensure no one is left out. 

These snack boxes feature a rotating selection of snacks from both well-known brands and up-and-coming healthy snack companies. The focus on health and wellness makes these boxes not just a nice gesture but also a tool to encourage better eating habits and support employee well-being. Additionally, these boxes can be tailored for specific occasions such as birthdays, work anniversaries, or holidays, adding a personal touch to the gifting experience.

Wellness kits

Beyond snacks, Caroo offers wellness kits that are designed to support both the mental and physical health of employees. These kits typically include items such as essential oils, stress-relief tools, mindfulness products, and even self-care items like bath salts or sleep masks. 

The wellness kits are particularly useful for companies looking to promote work-life balance and mental well-being, especially in remote or hybrid work environments. These kits can be sent to individual employees' homes or distributed in the office, making them versatile for different team setups. Each item is chosen with care, ensuring that it aligns with Caroo’s mission to foster a healthier, more balanced workplace.

Team building and engagement tools

Caroo recognizes the importance of team building and offers a variety of products and experiences aimed at fostering engagement, even in remote teams. Their care packages are often used as tools to create virtual bonding experiences, where employees can enjoy snacks or wellness products together during virtual meetings or company-wide events. Caroo also provides custom virtual team-building experiences, including games and activities that can be paired with their snack or wellness boxes. This combination of physical gifts with virtual events helps companies nurture a sense of community and belonging, no matter where their employees are located.

Sustainability

One of Caroo’s core values is sustainability. The platform takes great care in ensuring that its products are ethically sourced, eco-friendly, and contribute to a greener planet. Every box is curated with sustainability in mind, using packaging that minimizes environmental impact. 

Additionally, Caroo has partnered with Feeding America, so every box delivered provides meals for those in need. For businesses that prioritize corporate social responsibility, this partnership is a meaningful way to give back while gifting employees. Caroo’s focus on sustainability doesn’t stop at packaging—many of the snack brands they feature also share a commitment to environmentally friendly practices.

Custom branding

Personalization plays a key role in corporate gifting, and Caroo allows businesses to add custom branding to their gift boxes. Whether you want to include your company logo, a personalized message, or branding elements that align with your company’s culture, Caroo offers plenty of customization options. This makes each gift feel unique and thoughtful, reinforcing brand identity while showing appreciation to employees. 

Customization can also extend to the contents of the boxes themselves, allowing you to pick snacks or wellness products that best suit your team's preferences and needs.

US-based operations

Caroo primarily operates within the United States, which offers significant advantages for domestic companies looking for fast shipping and reliable delivery. This focus on U.S.-based operations allows for quicker turnaround times compared to platforms that ship globally, making Caroo a more efficient choice for companies with a majority U.S. workforce. 

However, this can be a limitation for businesses with international teams, as Caroo’s services are not as widely available outside of the U.S., which may reduce its appeal for global companies seeking cross-border gifting solutions.

Pricing

Caroo offers a tiered pricing structure, allowing businesses of all sizes to access their services. Here’s a general breakdown:

• Snack boxes: Starting at approximately $25 per box, depending on the level of customization.

• Wellness kits: Pricing starts around $50 and goes up depending on the contents and customization.

• Bulk discounts: Larger orders typically receive discounts, and subscription services allow companies to get regular shipments.

Caroo also offers a free demo, which allows businesses to explore their services before making a financial commitment.

Pros and Cons

✅ Pros

✅ Health and Wellness Focus: Caroo’s focus on health-conscious snacks and wellness products sets it apart from other corporate gifting platforms that might lean more heavily on traditional or luxury gifts.

✅ Customizable Options: Companies can customize the content of each box and include branding elements, creating a more personalized experience for employees.

✅ Sustainability Initiatives: Caroo’s commitment to sustainability, including their partnership with Feeding America, is a strong selling point for businesses focused on corporate social responsibility.

✅ Team Building Products: Caroo helps companies foster employee engagement through curated team-building kits.

❌ Cons

❌ Limited Global Reach: Unlike some competitors, Caroo’s services are mainly available in the U.S., which may limit its appeal to global teams.

❌ Focus on Snacks: While snacks and wellness products are popular, the platform lacks a broader variety of corporate gifts like tech gadgets or luxury items, which may not appeal to all businesses.

❌ Higher Pricing: The focus on high-quality, healthy snacks can make Caroo more expensive than other corporate gifting solutions that offer more budget-friendly options.

What is Caroo best for?

Caroo is best for companies that are U.S.-based or have a predominantly American workforce and want to prioritize employee health and well-being. If your company is focused on providing wellness-focused gifts, promoting sustainability, and giving back to the community through initiatives like Feeding America, Caroo may be an excellent fit. It's also ideal for businesses looking for a corporate gifting solution that encourages team-building and employee engagement through curated wellness packages.

Conclusion

Caroo is a strong contender in the corporate gifting space, especially for businesses that emphasize health and wellness. Its curated snack and wellness boxes, combined with sustainability efforts, make it a good choice for companies looking to engage their teams in a meaningful way. However, for companies with global teams or those seeking a broader range of gift options, other platforms may be a better fit.

While Caroo’s focus on wellness is a great selling point, businesses looking for more diverse corporate gifting solutions with broader global reach might explore alternatives such as PerkUp, which offers a wider variety of gift options and covers over 50 countries worldwide.