The power of corporate gifting in strengthening relationships and loyalty
Corporate gifting refers to the practice of giving gifts to various business stakeholders, including but not limited to employees, clients, partners, and investors. Such gifts allow you to acknowledge your stakeholders’ contributions while also contributing to enhanced brand loyalty and visibility.
Why is corporate gifting important? What are its benefits?
Corporate gifting plays a crucial role in distinguishing your brand from the competition. When done right, it can make a lasting impression on your recipients, which then creates a sense of value and appreciation that strengthens your professional relationships.
Of course, you and your organization may have many stakeholders, so let’s explore how corporate gifting benefits…
… your clients
Gifting swag to your clients can work wonders in showing how much they mean to you and your company. With a well-chosen gift, you let your clients know that they’re more than just another account or sales. Your gifts to your clients can be your very own way of saying, “We care about you.” Plus, swag and gifts specifically personalized for your clients can further strengthen your professional bond and their loyalty to your brand.
… your employees
Corporate gifting can do wonders in boosting the morale and motivation of your employees. A workaversary? Gift baskets sound great. A closed account? A personalized swag to remind them of their achievement is awesome! Whether there’s a birthday, achievement, anniversary, or holiday, a thoughtful gift to your employees can make them feel more valued by your organization. And who wouldn’t want to work harder when they know their efforts are seen? After all, when employees feel recognized, they’re more likely to be productive and stay with your company.
… your partners/investors
Gifting doesn’t end with your clients and employees. As a matter of fact, it’s highly encouraged that you also give back to your partners and investors. After all, corporate gifting can serve as a bridge to nurture your B2B relationships. A meaningful and personalized gift can help you further foster trust and respect with your partners. It may be subtle, but it’s effective in reinforcing your connection and maintaining long-term partnerships with them.
… you and your organization
Corporate gifting ultimately benefits you and your company. After all, a corporate gifting program is an investment in your company’s future. Yes, you read that right! How? Well, by giving swag and gifts that resonate with your stakeholders, you position yourself as an organization that prioritizes stronger relationships with clients, employees, partners, and investors. Such positive associations with your brand can last for years! You also get to enhance your recipients’ brand loyalty, which will do well for your company in the long run.
What are some gift ideas perfect for corporate gifting?
Now that you know who your recipients are, it’s also important to know what gifts and swag items are best suitable for them. This is very important as choosing the right corporate gift boils down to personalization and relevance. For instance, you don’t want your non-tech-savvy client to receive a phone stand when they prefer to go outdoors every weekend.
So, what are the best swag items you should consider?
Branded apparel is always a safe bet, of course, as it offers both utility and visibility. A hoodie or T-shirt with your company’s logo can help your newest employees feel more comfortable with your team. These swag items can also be worn on any occasion, on any day, making them a great promotional tool for your organic brand ambassadors.
If you wish to celebrate a company or employee milestone, office essentials like personalized notebooks and pens can be your go-to. These gifts are useful and create a sense of professionalism with a personal touch. Imagine gifting a carefully crafted notebook with an employee’s name or a milestone date engraved on the cover. This may seem like a small gesture but it has a big meaning.
Of course, there are also eco-friendly gifts! These items are becoming increasingly popular, especially with companies like yours that are choosing sustainable options to reflect their commitment to sustainability. For this category, reusable water bottles and recycled tote bags are great options as they both serve a purpose and make a statement.
If you want to go the edible route, a food basket is the answer. Who doesn’t enjoy a thoughtful selection of tasteful treats? They’re yummy, a great way to celebrate a major milestone, and everyone will love them. It’s perfect for the holiday season or a work anniversary. Even for a birthday, too!
Now, if you want to keep it simple, you can also go for gift cards. They may be straightforward, but they are flexible options that your recipients will appreciate, especially if you know their preferences. They love takeouts? Uber Eats gift card is the key! They prefer to settle in for the night binge-watching movies? A gift card for a Disney+ subscription sounds awesome.
Depending on your gifting strategy, you may decide to go for bulk gifts for large groups of recipients. On the other hand, if you want your swag and gifts to be more personalized, you can opt for an On Demand swag option where you have the flexibility to order based on specific needs and preferences.
Remember that each swag and gift option has its own merits, and the best choice depends on your goals.
What strategies should you consider for corporate gifting?
As you look for the perfect gifts and swag for your clients, employees, partners, and/or investors, consider the power of automated gifting platforms. These platforms streamline corporate gifting, enabling you to easily send out gifts in bulk or On Demand with just a few clicks. What’s even better is that choosing the best gifting platform for you will enable you to easily schedule, customize, and even track each gift and swag sent out.
We’ve rounded up 20 of the best corporate gifting platforms, but in this article, we’re keeping it short and sweet with a look at our top three favorites. Want the full list? Keep reading to find out where to go next!
PerkUp offers a range of perks, including various gift and swag options tailored to your gifting needs. Customized apparel? Onboarding kits? Incentives? Birthdays? PerkUp has every swag and gift you could possibly need for every occasion. They also offer customizable options, may it be in bulk or On Demand, so you can easily align your gift and swag design with your brand identity. What’s more is that they also have international warehouses, ensuring that you can send your gifts to your recipients wherever they are in the world.
Sendoso is another leading gifting platform, which offers a wide array of gifts, from premium items to experience-based options. With this option, you can customize your gifts and swag in more detail. They’re ideal if you wish to really personalize the items you wish to give to your recipients.
Snappy is a platform for sending personalized gifts to employees, clients, or partners easily. Its range of customizable gifts makes it ideal for businesses looking to leave a lasting impression. Their seamless integration with email and CRM systems can also save you a ton of time and effort.
Be sure to explore the rest of our top gifting platform list so you’ll have even more great options to choose from as you scale up your corporate gifting program!
Corporate gifting can be both a professional gesture and a strategic approach to strengthening bonds and enhancing loyalty. When you choose meaningful gifts, whether with automated gifting platforms or not, you create a high-quality gifting program that can bring real value and great investment to your organization.
Ready to start your very own gifting program? Consider partnering with PerkUp for a seamless, personalized, and international gifting experience. With the right swag and gifts at the right time, your organization can build stronger, more rewarding relationships and partnerships that drive success for years to come.
