Gift-giving is one of the oldest ways to show appreciation. Gifting employees boosts morale, cultivates a culture of self-improvement, and fosters employee happiness. And Snappy is one of the many gifting platforms that specializes in employee recognition through corporate gifting.

So, if you’re considering using Snappy and want to learn more about the platform, we’ve got you covered! This review summarizes Snappy’s main features, advantages, and disadvantages, helping you decide if it’s the right employee recognition solution platform for your company.

Snappy Overview

Snappy Gifts, or simply Snappy, is a gifting company founded in 2015 by Dvir Cohen and Hani Goldstein. Initially established in San Francisco, Snappy later relocated its headquarters to New York City. The platform specializes in providing personalized gifting solutions for both corporate and individual clients with its pre-curated bulk and On Demand swag solutions.

To use Snappy, users must choose a Collection where they can either send a gift as a surprise or have their recipients pick their favorite gift. By simply sharing the recipients’ email address or mobile number with Snappy, users will be able to easily send out gifts and only pay for the items selected by their recipient.

The Snappy platform is available on both mobile and desktop, which makes it more convenient for users and recipients to use even on the go.

Snappy’s Main Features

If you’re considering partnering with Snappy for your gifting needs, here are its main features you should know about.

Automated gift campaigns

With Snappy, you can automate your gifting campaigns. You simply need to set up your campaign for recurring occasions, and the platform will automatically send gifts to your recipients. In this manner, you save time by not having to log in and pick out gifts for each employee and customer on different occasions.

Related: How To Build A Successful Employee Appreciation Program

Customizable swag and gifts

You can customize gifts and swag with personal messaging and company branding through Snappy’s platform. Additionally, you can do some unique gift reveals and choose various gift collections to make your recipients’ experiences more memorable. For example, with Snappy’s Gift Hunt, you can invite your recipients to go on a digital gift hunt where they have to virtually look for their gift. Once they find it, they then get to choose from your pre-selected collection.

Gift activity tracking

Another one of Snappy’s main features is its Gift Activity page, which provides an overview of all the gifts sent from your account. In your Gift Activity dashboard, you can manage your campaigns, organize your recipient list, manage your billings, and even adjust your budget. You can also set up new campaigns and browse gift categories through your dashboard.

Curated gift collections

Snappy offers curated collections for their physical and digital gifts, handpicked by their professional curators. This means that they offer top-trending gifts based on their proprietary algorithm and deep industry expertise. It also enables them to have gifts that are great for any budget or occasion. 

Budget control

Snappy has excellent budget control capabilities. While most gift-giving platforms allow you to pay as you go, this platform lets you set a budget before you begin. Such a feature enables you to commit to a specific budget alongside the platform’s dashboard for budget tracking and adjustment.

Pricing

Snappy’s pricing model has three pricing tiers.

Essential

With Snappy’s most basic and free plan, you only need to pay for gifts that your recipients claim. In this tier, you can send gifts to more than 176 countries and set up automated gift campaigns for new hires, work anniversaries, and more. It also supports personalized messaging with your company branding and allows integrations with around 7,000 apps via Zapier. Additionally, you can send branded swag without inventory commitments, where you’ll only be charged when an item is claimed.

Elevated

The Elevated tier costs $999, which is billed annually. It builds on the Essential tier, offering more advanced customization and integrations you can benefit from, should you choose it. For instance, in this tier, you’ll work with a gifting expert to source high-quality swag and also gain access to a broader catalog of On Demand swag with no inventory commitment. Elevated also allows you to integrate with more than 30 HR systems, including ADP, Workday, and BambooHR, as well as provides gift notifications in Slack and Microsoft Teams. Your recipients’ experience is also further enhanced with a branded digital unwrapping feature.

Enterprise

Snappy’s Enterprise tier is most suitable for large-scale gifting solutions as its pricing depends on a quote provided by the platform’s gifting expert. This tier offers everything included in the Elevated level and also provides dedicated onboarding support, custom bulk swag kits with managed inventory and shipping, and API access for tailored gifting programs. It also has a Salesforce integration for customer gifting, better security due to SSO, and unique gifting experiences like augmented reality (AR) gift reveals and custom animations. In this tier, you’ll also have a dedicated creative team who can help you design your branded gifting assets. 

Pros and Cons

Snappy also has its advantages and pitfalls that you should know about before choosing them as your swag provider.

Pros

✅ Personalized gift-giving: Snappy removes the guesswork from gift-giving. The platform keeps your employee list up-to-date with essential data such as age, gender, location, and preferences. This data allows you to give more meaningful gifts than impersonal gift cards.

✅ Expert curation: The platform has professional gift curators who handpick fresh and exciting gifts. These curators rely on deep industry experience and a proprietary algorithm to pick top-trending gifts that can be sent to various recipients.

✅ Social responsibility: Snappy partners with companies that focus on social responsibility and sustainability. The platform features donation options, local sourcing, sustainable swag collection, and a monthly program that features minority businesses, which you can buy from.

✅ Thank-you notes: Recipients can send thank-you notes to let senders know that they have received and appreciate the gifts.

✅ SOC 2 Certified: Snappy is SOC 2 certified, so it meets strict security standards for customer data.

Cons

❌ Tier pricing: Some features offered by Snappy are only available to certain pricing tiers, which can be limiting for teams that opted for lower tiers. For instance, swag kits are only available for Enterprise users.

❌ High minimum order fee: Snappy requires a minimum of $15,000 for their bulk swag orders, which can be an exorbitant amount for smaller teams and organizations.

❌ No international bulk and kit shipping and production: As of now, Snappy’s bulk orders and swag kits can only be shipped to the United States. Snappy also produces its swag items only in the US, which means that if you’re looking to distribute your swag globally, you may face limitations.

❌ No gift cards: Snappy does not allow sending gift cards for recipients to buy what they want or need. This further limits your gift options, especially for remote recipients.

❌ No company swag store: You can’t create your own company swag store with Snappy, where you can stock inventory of company-branded swag. Instead, you’ll only get to choose from their pre-curated Collection.

Snappy is best for…

… mid to large-sized enterprises 👍

Since Snappy has tier pricing and a high minimum order for bulk swag, it’s more suited if you’re a mid to large-sized enterprise seeking to streamline employee and client appreciation programs and campaigns. Otherwise, their minimum order and tiers may be too expensive, especially if you’re on a budget.

… customer experience teams 👍

If your organization or team wishes to enhance client relationships through thoughtful and personalized gifting, then Snappy is a great choice for you. The platform’s unique gifting experience can make you stand out to your customers and is useful for cultivating loyalty and stronger professional relationships. Do note, though, that some unique recipient experiences are only accessible on Elevated and Enterprise tiers, both of which can be costly.

… marketing & event teams 👍

Snappy’s automated gifting campaigns and integrated activity page are great if you’re leading marketing campaigns or events. The automatic send-out of gifts will enable you to commemorate special occasions or celebrate events with customized gifts with minimal effort. If you avail of the Essential tier, you might face some limitations, however, as not all integrations are supported in this free tier.

Snappy may not be a good fit for…

… smaller teams or businesses👎

Snappy’s high minimum order fee of $15,000 for bulk swag and tiered pricing structure can be prohibitive if you have a smaller team or a limited budget. If you don’t require large-scale gifting solutions or can’t justify the high costs, Snappy may not be the right choice.

… global teams or international gifting 👎

Snappy’s gifting capabilities are limited when it comes to international distribution. For instance, their On Demand swag is only available for shipping to Canada, the UK, the EU, Japan, and Australia, while bulk orders and swag kits can only be shipped within the U.S. Snappy’s production is also restricted to domestic sources. This lack of global shipping and production flexibility makes it unsuitable if you have international recipients.

… companies wanting a dedicated swag store 👎

Snappy does not allow you to create a company-branded swag store for stocking and managing custom inventory. Instead, you’re limited to choosing from their pre-curated collections, which may not align with your brand’s specific needs, especially if you wish to allow your recipients to pick their own swag.

… organizations prioritizing cost-effective solutions 👎

If you’re seeking affordable swag and gifting options, Snappy’s tiered pricing and lack of flexibility in smaller orders for bulk can be a drawback. Additionally, its limitations in free-tier features and higher costs for advanced tiers may not justify its value for some businesses.

Snappy is a good recognition and rewards platform that helps you show appreciation to employees, customers, partners, and investors. It features various customizable options, expertly curated gifts, social responsibility initiatives, and unique gifting experiences.

However, the platform can be limiting when it comes to international shipping, its gifting options, and its swag offering. You also can’t create and manage your own company swag store, so your recipients have to order swag items themselves. Lastly, the pricing tiers with more features are quite expensive, so it may not be the right option if you’re a small or medium-sized business.

Need flexible swag solutions? Explore the best Snappy alternatives

If Snappy’s limitations resonate with your needs, it might be time to explore Snappy's alternative platforms. Other swag providers like PerkUp have On Demand swag options, international shipping hubs, and customizable swag stores—all without restrictive pricing tiers.

Snappy vs PerkUp, the platform for flexible, global gifting

Snappy offers a range of corporate gifting and employee recognition features, but how does it compare to PerkUp, the platform preferred by companies like Microsoft and ChowNow? If you’re looking for a detailed side-by-side comparison, including key differences in pricing, features, and flexibility, check out our full Snappy vs. PerkUp analysis here.