Xoxoday Overview

Xoxoday is a company headquartered in San Francisco, with a global presence spanning nine offices, including locations in Bangalore, New York, Dubai, Singapore, London, Jakarta, and Mumbai. Established in 2012, Xoxoday specializes in digital rewards, incentives, and loyalty program solutions.

For this review, we’ll focus on Plum, a product line of Xoxoday. In essence, Xoxoday Plum is a digital rewards platform that enables you to distribute incentives in multiple formats, such as reward points, codes, links, and gift cards. Rather than sending physical gifts directly in bulk, Xoxoday Plum primarily operates on a points-based and link-based redemption system, allowing recipients to choose their preferred rewards from an online catalog.

Main Features

What are Xoxoday Plum's key characteristics? Let's take a look.

Reward points, codes, and links

Xoxoday Plum offers various ways to use rewards, particularly through points, codes, and links. For instance, you can offer unique points directly linked to your recipient’s ID, codes that allow your audience to partially redeem rewards, or links with pre-selected reward options and value. These options offer broad flexibility when it comes to rewarding your recipients, particularly your employees.

Extensive catalog and broad options

Xoxoday Plum's marketplace offers a wide range of rewards, with over 10 million items across multiple categories. These include 30,000+ digital gift cards, 300,000+ merchandise options, 100,000+ experiences, travel bookings, prepaid cards, subscriptions, games, charitable donations, and limited swag products.

API and integration

Plum includes a headless API for rewards redemption and offers 100+ native integrations with CRMs, HR platforms, and other business tools. It also supports workflows and automation, SSO, and multi-language, multi-currency capabilities.

Pricing

Xoxoday Plum’s pricing isn’t a one-size-fits-all, meaning it’s customized depending on users, your required integrations, and specified customizations. When you’re given a quote, you can opt to pay it monthly, annually, or multi-yearly, depending on your preference. 

Xoxoday also has an enterprise plan, which is tailored to your needs and can include custom deployment, integrations, and software development kits (SDKs). Note that this can only be purchased based on your finalized agreement with the company’s sales team.

Aside from the plans, Xoxoday Plum also charges a certain percentage for rewards, depending on their type:

• Reward points, codes, and links - Pay 10% per reward

• Reward marketplace and integration - Pay 10% per reward + subscription fees

Pros and Cons

If you're considering Xoxoday Plum, here are some advantages and disadvantages you should know.

Pros

✅ Free trial: The platform also offers a free trial where you can experience its capabilities without a long-term commitment.

✅ Amazon merchandise: You can also access Amazon’s offerings for your gift collection with free shipping and no markup fee.

✅ Automation for milestones: The platform supports automation for birthdays, work anniversaries, and onboarding through its native integrations.

✅ Ease of use: Many users have commended Xoxoday Plum’s platform overall ease of use and navigation.

✅ Great security: Xoxoday Plum has great security measures in place to protect your team and clients’ data.

Cons

❌ Only available to US users and recipients: Xoxoday Plum’s physical rewards, especially merchandise and branded swag, are only available to US recipients. This can be very limiting, especially if you’re a global company with international teams.

❌ Lack of other swag options: Xoxoday Plum doesn’t offer bulk swag and swag kits, which can limit your choices.

❌ No warehousing services: The platform also doesn’t provide warehousing or inventory management, so you can’t pre-stock branded swag and send it out as needed.

❌ Absence of marketing event swag and tools: There is also no support or tools in Xoxoday Plum’s platform specifically for event-specific swag or campaign-based bulk distribution.

❌ Redemption and voucher issues: Users have complained about the redemption issues that their recipients have encountered when using the platform. 

❌ Poor customer support: There are also Xoxoday Plum clients who mentioned that the platform’s support is poor and has room for improvement.

❌ No sustainability efforts: Xoxoday does not appear to publicly promote or support sustainability practices within its swag or merchandise programs.

Xoxoday is best for…

… US-based companies that have recipients in the same region 👍

Currently, Xoxoday Plum’s physical fulfillment is limited to the United States, making it best suited for companies with both senders and recipients based in the region. Because shipping is restricted to this location, delivery tends to be faster and more consistent, with fewer issues related to customs, delays, or product availability.

… organizations looking for digital rewards 👍

One of Xoxoday Plum’s strongest use cases is delivering digital rewards such as gift cards, points, and personalized links. These formats are fast and easy to distribute across regions, making them ideal for employee recognition, customer surveys, referral programs, and sales incentives. The platform also supports delivery through email or SMS, and recipients don’t need to create an account to redeem rewards.

… teams that want to offer rewards beyond typical swag and gift items 👍

Your recipients can choose from thousands of experiences, charitable donations, subscriptions, travel options, and even utility top-ups with Xoxoday. This makes the platform a good fit if you want to go beyond traditional swag and gifts. For example, your employees can donate to a cause they care about, book a flight, or redeem a streaming subscription, without being limited to company-branded merchandise. 

Xoxoday may not be a good fit for…

… global companies with international recipients 👎

If you’re an international team, then Xoxoday may not be for you. This is because its fulfillment of physical merchandise is only available in the US. While this is great for companies based in the region, it’s a big downside if you’re an international company with global teams and clients. As such, you’re better off looking elsewhere if you wish to send physical swag and gifts to your recipients outside of the US.

… businesses needing bulk swag, swag kits, or marketing events swag 👎

The platform’s swag capabilities are limited to On Demand redemption, where you or your recipients can choose a swag item from a digital catalog and have it shipped to them. While this can work for one-off campaigns, it’s not designed for bulk orders or events where branded items need to be sourced, bundled, and distributed in larger volumes. Xoxoday Plum also doesn’t have any tools for customizing swag kits or support for kitting. If you regularly send out branded swag for conferences, product launches, or client onboarding, Xoxoday lacks the necessary features to manage those programs effectively.

… enterprises that are looking for warehousing or real-time inventory management 👎

Xoxoday Plum does not offer warehousing or inventory management, which makes it a poor fit if you wish to pre-stock swag and access it on demand. If your team relies on storing branded items for future use, such as employee gifting, event giveaways, or ongoing client outreach, this limitation can be a major roadblock. Without warehousing or bulk swag support, there’s also no way for you to monitor inventory levels, manage restocks, or coordinate large-scale fulfillment from a centralized location.

Xoxoday Plum is a rewards platform suitable for digital gift delivery, automation, and catalog variety. It’s easy to use and secure, and offers unique features like Amazon merchandise integration and reward API customization. However, its physical gifting capabilities are extremely limited. Without warehousing, kitting, or bulk swag options, it struggles to meet the needs of companies looking to create tangible, branded experiences for clients or employees. It also lacks sustainability efforts and has received criticism for redemption issues and customer support.

Looking for global swag solutions? Explore the best Xoxoday alternatives

The best alternatives to Xoxoday Plum go beyond digital gift and gift cards. Such platforms offer features like international warehousing and shipping, bulk swag, curated swag kits, sustainable sourcing, and localized gift options. By exploring these platforms, you can see which ones offer more international shipments, swag flexibility, inventory visibility, and hands-on support for an international swag strategy. With that said, make sure to check out the top Xoxoday Plum alternatives for global gifting needs.

Xoxoday vs PerkUp, the #1 platform for global, comprehensive swag and gift solutions

If your priority is digital rewards, such as gift cards, points, or links, Xoxoday Plum offers a straightforward solution. But if your company needs to go beyond that, the platform’s capabilities can be limited. There’s no way to store inventory, send bulk swag, or curate kits for new hires, clients, or event attendees.

PerkUp fills those gaps! It’s built to support end-to-end swag operations, from warehousing and inventory tracking to global delivery with duties prepaid (whenever applicable). Unlike Xoxoday, PerkUp focuses on both digital and physical gifting, giving you the flexibility to utilize swag and digital gifts for global recipients.

If you wish to know more about the platforms’ differences, make sure to read our Xoxoday vs PerkUp analysis and understand why companies like Solo.io and Alta trust PerkUp.