If you’re managing swag for a team in Europe, chances are you’ve come across Swag Hut. But how does it hold up when it comes to global reach, flexibility, and product variety? Here’s what we found and what we’ll discuss in this review to help you learn more about Swag Hut and its capabilities.

Swag Hut Overview

Swag Hut was founded in 2021 by Tom Ryan and is headquartered in Dublin, Ireland. The company specializes in branded merchandise, focusing on sustainable promotional products aimed at HR, events, and sales. Swag Hut works with various clients across industries, focusing on helping companies manage swag logistics and fulfillment.

Main Features

What are the key features of Swag Hut?

Free usage of the platform

One of Swag Hut’s main features is its free swag management platform, where you can access your swag inventory and track shipping without having to pay any subscription fees. This means that you’ll be able to check its catalog and various offerings to see if it fits your swag needs.

Sustainability

Another notable feature of Swag Hut is its sustainable approach to swag through eco-friendly packaging, products, and shipping. The platform claims to only work with logistics providers with commitments to offset their carbon footprint. Additionally, Swag Hut is also a member of EcoVadis, a trusted provider of business sustainability ratings.

Pre-order forms

Swag Hut enables you to get your recipients’ preferences (item, sizing, color, etc.) through pre-order forms. For this, you’ll need to send a link to your recipients, which they then have to fill out. The information from these forms will then be used for your swag campaigns, which helps accuracy and provides a personalized experience.

Pricing

While using Swag Hut is free, the platform has additional features that you can choose from to make your swag management experience more seamless. The prices for these services and additional features are only obtainable by contacting Swag Hut’s sales team.

Shipping fee

Shipping costs for your swag items aren’t included in Swag Hut’s product prices. As such, you’ll be responsible for shouldering them. This includes shipping and duties for international shipments.

Kitting costs

If you’re availing swag kits for your recipients, whether for onboarding new hires or reaching out to prospects, you have the option to avail of Swag Hut’s kitting, where they’ll put together different swag items into one box.

Storage costs 

Swag Hut offers two weeks of free storage for your swag items. Beyond this, you have the option to store your own swag or continue keeping it in Swag Hut’s warehouse. However, there are costs associated with the latter. In general, Swag Hut charges a storage fee based on each item’s size. This fee is paid upfront and covers six months of storage in Swag Hut’s warehouse.

• Extra small items like pens and stickers =  €0.05 or $0.058

• Small swag products like caps, mugs, charging cables, and socks = €0.25 or $0.29

• Medium-sized items such as notebooks, bottles, and power banks = €0.75 or $0.87

• Bulkier or larger items like apparel and backpacks = €1.50 or $1.74

• Swag packs, regardless of size = €3.00 or $3.49

(Note that the price in USD can vary depending on the exchange rate.)

Branded redeem/claim pages fee

Email templates and claim pages for swag can also be customized by Swag Hut’s team. However, this will also cost you extra.

Pros and Cons

Pros

✅ Sustainable approach to swag: Swag Hut prioritizes sustainability in its processes and products. As such, if you’re prioritizing eco-friendly swag options, Swag Hut may be a good platform.

✅ Dedicated account manager: Even without a subscription to Swag Hut’s platform, you will still have your own dedicated account manager who’ll assist you in curating swag items for your campaigns.

✅ Focus on bulk swag: If you have large-scale swag campaigns, Swag Hut’s focus on bulk swag can be beneficial for you. It also offers extra discounts, free samples, and platform customizations if you order more than €100,000 ($116,203.50) per year of swag items.

✅ Swag for events and conferences: Since Swag Hut focuses on bulk swag, its model can be good for large-scale events or conferences where you’d need to cater to hundreds or thousands of attendees.

Cons

❌ Europe and UK-centric operations causing expensive shipping costs: Swag Hut’s warehouses are based in the UK and Ireland. The lack of warehouses in other key regions like the US, India, and Asia means that swag items will come from the UK and Ireland only. This results in longer delivery times and higher shipping costs, particularly for global sends.  Additionally, you will also shoulder the customs fees and duties for global shipments.

❌ Lack of other swag and gifting alternatives: If you only need one swag item, prefer a digital option, or want more personalized gifts, especially for your international recipients, then Swag Hut will be lacking. This is due to the fact that the platform doesn’t offer On Demand swag, gift cards, and localized gifts.

❌ No automation and integrations: Other features that Swag Hut is lacking are automations and integrations with HR and CRM tools. As such, you won’t be able to integrate your existing HR and/or CRM systems to pull information for swag sends. You will also need to manually order swag items every time, which could be a hassle, especially when celebrating work milestones.

❌ Not SOC 2 Type 2 certified: Since Swag Hut doesn’t have a SOC 2 Type II certification, you can’t be assured that you and your recipients’ data are completely safeguarded.

Swag Hut is best for…

… European and UK companies with recipients in the same region 👍

With Swag Hut’s headquarters and warehouses located in the UK and Ireland, the platform is suited for teams operating within the same region. While domestic shipping isn’t free or cheap—costing around €10 per swag pack—it’s still significantly more affordable than international shipping, which can be several times higher. If you’re focused on local or regional fulfillment within Europe, Swag Hut can be a practical choice.

… enterprises that consistently order bulk swag or have big annual budgets 👍

Swag Hut’s partner program for clients with €100k yearly spending can be advantageous if you have consistent bulk swag needs or a big spender on swag. For instance, you’ll enjoy discounts and free samples, as well as platform customization, if you’re a big spender. However, any savings from the program may be diminished by the platform’s higher international shipping costs.

… organizations prioritizing sustainability in their swag campaigns 👍

Swag Hut’s focus on eco-friendly swag items and ethical supplier practices makes it a potential fit if you want sustainability in your swag campaigns. The availability of responsibly sourced items and an emphasis on sustainable materials can be a key differentiator when choosing your swag partner.

Swag Hut may not be a good fit for…

…  global companies with international recipients and events 👎

Due to Swag Hut’s Europe-centric operations, its international shipping capabilities (while available) can be restrictive and pricey. For instance, sending one swag kit/pack from Ireland to the US will already set you back €65.87 or $76.54. This doesn’t even include the other fees like taxes and duties. As such, it can be expensive to partner with Swag Hut if you have constant international swag shipments or events.

… enterprises that need global warehouses 👎

While it can be a good option to choose Swag Hut for bulk swag orders, its lack of warehouses in key regions such as US, India, and Asia, can make it difficult store items for international campaigns. Without storage facilities in the aforementioned areas, you may have less flexibility and encounter more frequent global delivery disruptions.

…  businesses looking for a swag and gift flexibility 👎

As of now, Swag Hut only offers bulk swag and swag kits. While this may be great for events or consistent swag campaigns, it can only be limiting, especially if you’ll only order 1 unit minimum, want digital options, or wish to personalize gifts based on your recipient’s location. So, if you’re looking for On Demand swag, gift cards, and localized gifts, then Swag Hut isn’t the best fit for you.

…  teams who need to automate swag sends 👎

Swag Hut currently doesn’t support automation and integration features, which can make it harder if you want to set up recurring campaigns or trigger swag sends based on events like new hires, anniversaries, or birthdays. Without integrations or automated workflows, most tasks, like uploading addresses or placing repeat orders, must be done manually.

Swag Hut works well for Europe-based companies with ongoing bulk merchandise needs and a focus on sustainability. Its strengths lie in ethical sourcing, eco-friendly product options, and dedicated client programs for high-volume spenders. However, it falls short in areas like swag flexibility (no On Demand swag, gift cards, and regionally tailored gift options), automation, and third-party integrations. International shipping from Ireland is also costly, especially for global campaigns. Overall, Swag Hut may be a good fit if you’re operating primarily in Europe, but you’ll find it’s lacking if you’re an international company that needs scalable swag solutions or flexible fulfillment options.

Looking for better international swag solutions? Explore the best Swag Hut alternatives

If you need other alternatives to Swag Hut, then look no further, as we’ve got you covered. We’ve also collated a list of worthy Swag Hut competitors that can offer you more swag options, cheaper international shipping, and advanced automation and integrations. From platforms with built-in integrations to those that simplify global logistics and eliminate the need for upfront inventory, there are more scalable options worth exploring. Check out our list of Swag Hut alternatives.

Swag Hut vs PerkUp, the #1 platform for global, flexible swag solutions

Both Swag Hut and PerkUp provide solutions for corporate swag, but they take distinct approaches to meet different business needs. For instance, while Swag Hut is a Europe- and UK-centric platform focused on bulk swag, PerkUp is built for global scale with more flexible swag options. So, which one should you choose if you want On Demand swag solutions? Or if you need to send to international recipients? Which one will fit your needs better? To understand which platform aligns best with your swag goals, explore our in-depth comparison of Swag Hut vs. PerkUp and discover why top companies like Microsoft and Hiro choose PerkUp for their swag and gifting strategies.