In today’s AI-driven world, more and more companies are leveraging artificial intelligence to streamline their operations, corporate gifting included. Giftpack is one such platform aiming to simplify the gifting process using AI technology. But the key question remains: does Giftpack’s approach align with your needs? This comprehensive review will help you determine just that. Let’s dive in!

Giftpack Overview

Giftpack was founded in 2020 by Wei Chen (Archer) Chiang and is headquartered in New York. It’s an AI-powered gifting platform that aims to simplify and personalize corporate gifting on a global scale. The platform specializes in leveraging artificial intelligence to analyze its users’ recipient data, such as cultural backgrounds and preferences, to recommend suitable gifts.

Main Features

What are Giftpack’s key characteristics?

Smart Gifting Campaign

One of Giftpack’s main features is its AI-powered Smart Gifting Campaigns, where you allow your recipients to choose the gifts they most prefer. Giftpack’s AI technology gathers information through questionnaires to curate gift options. The platform handles the entire process from data collection to gift delivery and tracking, which can help reduce administrative burden for you as a sender.

Smart Budget 

Another AI-powered feature of Giftpack is Smart Budget. With this, you can have your budget automatically and evenly distributed among all your recipients, thus simplifying your budgeting and planning process. However, this feature is only available when you place a Smart Gifting order, meaning it’s tied to the platform’s AI-driven gifting campaigns rather than general gift sends.

Referral rewards

Giftpack offers a referral program that rewards you for bringing new customers to its platform. To participate, you’ll need a Giftpack account, where you can generate a unique referral link to share with colleagues, clients, or business partners. According to Giftpack, you can earn up to 18% in gift credits when your referrals sign up and start using the service. These credits can be applied toward future Giftpack services or exclusive offerings.

Pricing

How much does a Giftpack subscription cost? And what are the features available for each tier?

Freemium 

This tier is Giftpack’s free plan, where you have access to a limited gift catalog with over 100,000 options and the ability to send gifts to up to 250 recipients. Since this tier is free, it includes only basic features such as Giftpack’s Smart Gifting Service, branded gifts and shop, interaction and expense reports, and a gift tracker. Additional features include group and template management, event reminders, budget donation, and multi-language interaction. Under this tier, the global customer service responds within 24 hours; as such, if you have immediate concerns, you might not be able to have them resolved in time. Only one user is allowed to use and manage the account under this tier, so it’s most suitable for you if you have a small team or simply want to test the platform.

Premium

This next tier is Giftpack’s paid plan, which is priced at $99 per month. It has everything offered in Freemium, with some additional features. For one, you can now send to an unlimited number of recipients, access Giftpack’s 3.2 million+ gifts, and have limitless users to access and manage your account. Global gift cards are now also available under this tier, which means you can opt for a digital gift option for your recipients. There’s also a discount of up to 15% when purchasing gifts. Other additional features include cloud warehousing, bulk import of data, recipient insights, budget control, and Zapier integration—all of which are useful in gift automation. As for the customer service, the response time is now within 6 hours.

Enterprise

Starts at $699 per month, Enterprise is Giftpack’s highest and most expensive subscription tier. It also has everything that Premium offers. For instance, exclusive features like reward points, order samples, member perks, and email customization are accessible to users under this tier. CRM and HRIS integrations are also available, which is helpful in creating automated gifts or celebrating milestones. Customer service is also now available 24/7, ensuring prompt responses for platform or tracking issues.

Pros and Cons

Like any other company, Giftpack has its own pros and cons. What are they? Let’s find out in this section.

Pros

✅ Extensive gift catalog: Giftpack has 3.2 million gift options accessible to you if you’re a Premium or Enterprise user.

✅ Free plan: Giftpack offers a free subscription plan, which allows you to feel and test the platform for yourself before subscribing to its paid tiers. However, this free tier has very limited capabilities. For instance, it only offers 100,000 gift options and doesn’t allow for gift card sending.

✅ Budget donation: If your recipients don’t want to use their Giftpack gift credits, then they can opt to donate their gift budget to non-profit organizations instead.

✅ Accessible engagement and expense reports: Regardless of tier, you can access reports on your recipients’ engagement with your gifts and your overall gifting campaign expenses.

✅ SOC 2 Type 2 Certification: Having this certification means that Giftpack follows strict security protocols to ensure your data security and privacy.

Cons

❌ Primarily US-focused: Giftpack’s swag options and free delivery tend to be more centered around US-based recipients, which may limit variety and increase shipping costs for your international recipients.

❌ Expensive global delivery fees: Giftpack does offer international gift fulfillment; however, its costs can range from $9 (for select Asian countries) up to $32 or more (for India). The dynamic shipping cost for Africa and South American countries also lowers the cost transparency.

❌ Users shoulder customs fees, taxes, and duties: In addition to high international shipping costs, you’ll also be responsible for paying and handling customs fees and compliance for your global gift sends. 

❌ Insufficient pricing information: Although Giftpack discloses its monthly subscription fee, other costs related to warehousing and packing aren’t available. The lack of information may lead to confusion or surprise fees.

❌ HRIS and CRM integrations are for Enterprise users only: If you’re on a budget, then you won’t be able to automate your gift sends, as native HRIS and CRM integrations are only available for Enterprise subscribers. Premium users will have to settle on using Zapier integrations, which can complicate a supposedly seamless automation.

❌ Lack of clear sustainability efforts and commitments: Giftpack does not prominently highlight any specific environmental or social responsibility initiatives. This may be a drawback if you’re prioritizing eco-friendly sourcing and fulfillment.

Giftpack is best for…

… busy business leaders who need AI assistance when picking out gifts 👍

Giftpack’s AI-driven gift-picking feature can help you streamline your gift selection process by analyzing your recipients’ preferences and social media profiles. This can save you time, particularly when you’re juggling multiple priorities but still want personalized gift suggestions without extensive manual research.

… companies that need multiple gift options 👍

Since Giftpack offers 3.2 million gift options for its Premium and Enterprise users, you won’t run out of gift ideas for your recipients. Additionally, the platform’s gift card and experience offerings further broaden your options when it comes to personalized gifts.

… teams looking to automate and scale gifting campaigns 👍

Giftpack’s AI-powered features, such as its gifting calendars and campaign creation, can help you schedule gifts for employee birthdays, work anniversaries, and new hires’ onboarding. With the platform’s management of the gifting workflow from selection to delivery, it can be ideal if you want to scale your gifting without additional administrative burdens.

Giftpack may not be a good fit for…

… international companies with remote recipients 👎

Due to the high costs of shipping internationally with Giftpack, it may not be the best choice, especially if you have remote teams or international clients. This is because the shipping costs can and will add up quickly, the more global recipients you have, which isn’t budget-friendly in the long run.

… enterprises with consistent, global swag needs 👎

Giftpack’s offerings focus more on individual gifts and On Demand swag rather than large-scale branded swag programs. If you require extensive global swag distribution and/or bulk swag inventory management, you may find the platform’s capabilities limited compared to others. In addition, the lack of information about their warehousing locations puts Giftpack’s global distribution and warehousing capabilities into question.

… organizations prioritizing clear sustainability practices 👎

Giftpack doesn’t provide a dedicated sustainability page or detailed information about its eco-friendly initiatives. As such, if having well-defined and transparent sustainability commitments is crucial to your preferences, then Giftpack may not fully meet those expectations.

… businesses that need predictable pricing or upfront cost transparency 👎

Costs can vary depending on location, gift selection, and shipping fees, which may make budgeting difficult if you need clear, upfront costs for finance or procurement planning. Additionally, the dynamic shipping costs for specific locations, such as South America, can make it hard to plan ahead.

Giftpack is a corporate gifting platform with AI-driven personalization and a large gift catalog. It can be suitable for companies or leaders seeking a broad gift selection and willing to invest in subscription plans for more advanced features. However, its high and unpredictable international shipping costs, lack of clear sustainability initiatives, and limited native integrations can be limiting, specifically if you’re a global company with remote recipients. 

Looking for international swag solutions? Explore the best Giftpack alternatives

Suppose you find Giftpack lacking or not fit for your specific gifting needs. In that case, there are several other platforms that offer a range of features tailored to different international gifting needs and budgets. These Giftpack alternatives provide varying degrees of global reach, pricing models, and user experiences, allowing you to find a solution that aligns with your specific gifting goals and budget.

Giftpack vs PerkUp, the #1 platform for international gifting with predictable pricing

When it comes to corporate gifting, the right platform depends on what your team needs the most. Giftpack offers AI-powered gift recommendations and a large catalog, but its interface can be cluttered, and its global capabilities may seem lacking. PerkUp, in contrast, focuses on a globally friendly experience with flexible swag and gifting options, transparent pricing, and a stronger emphasis on sustainability. So, which should you choose?

Well, if you’re trying to decide which one aligns better with your team’s needs, this side-by-side comparison of Giftpack and PerkUp breaks it down for you. Explore how each platform stacks up, and see why companies like Hiro and MFCP turn to PerkUp for a seamless, global gifting experience.