What is Postal?
Postal is a platform built to support offline marketing through corporate gifting and direct mail. It is commonly used by marketing and sales teams that want to send physical touchpoints alongside digital campaigns.
In May 2025, Postal was acquired by Sendoso. Despite the acquisition, Postal continues to operate as a standalone product, and its feature set, pricing structure, and general product experience remain largely unchanged as of 2026.
What are Postal’s key characteristics and advantages?
🔑 Curated gifting marketplace featuring local and small-business vendors rather than mass-produced swag
🔑 Access to Paper Plane Agency for bespoke offline experiences, with projects starting at $2,500
🔑 Built-in account-based marketing workflows that support sales and renewal-focused outreach
🔑 Automated gifting triggers for follow-ups, renewals, and milestone moments
🔑 Customizable swag stores designed for specific campaigns or audience segments
🔑 SOC 2 Type II certification to meet enterprise data security and compliance standards
What are some limitations you’ll face if you choose Postal?
🛑 Pricing structures and fulfillment fees are not visible upfront and require direct conversations with sales
🛑 International swag and gift options are limited compared to platforms with dedicated global warehousing
🛑 Platform performance and usability issues have been reported, especially during larger campaigns
🛑 No option to order samples, making it harder to assess swag quality before placing bulk orders
For a deeper look at Postal’s pricing model, strengths, and ideal use cases, check out our full Postal review!
What are the 7 best Postal alternatives and competitors in 2026?
PerkUp
PerkUp stands out as the strongest Postal alternative for companies managing both local and international swag and gifting programs. Where Postal leans heavily into a marketplace model, PerkUp focuses on flexibility, cost clarity, and automation across a much wider range of use cases.
Key advantages
☑️ Warehouse coverage across the US, Canada, Mexico, the UK, Europe, India, China, and Australia to support local fulfillment
☑️ Fully transparent, granular pricing that clearly outlines storage, fulfillment, and shipping costs
☑️ Support for both bulk swag and On Demand swag within branded swag stores, offering flexibility Postal doesn’t provide
☑️ No receiving fees for warehouse, helping reduce long-term storage and operational costs
☑️ Automated gifting workflows for onboarding, birthdays, work anniversaries, and other recurring milestones
☑️ Native integrations with HRIS, SSO, Slack, and Amazon Business to streamline automation
☑️ SOC 2 Type II certification to meet enterprise-grade security requirements
Want to see how this compares in practice? Explore our in-depth PerkUp review to understand why it’s often considered the strongest Postal alternative.
Swag Pro
Swag Pro (previously Printfection) focuses heavily on branded swag programs tied to marketing, HR, and sales initiatives. Acquired by Custom Ink in 2022, the platform continues to operate independently and emphasizes measurable impact through reporting and CRM-connected workflows. Compared to Postal, Printfection offers more visibility into inventory, spend, and performance, making it a stronger choice for teams that want swag closely tied to campaign outcomes. In 2026, the platform announced its rebrand from Printfection to Swag Pro, in collaboration with Swag.com.
Key advantages
☑️ Branded swag stores designed for internal teams, prospects, or event audiences
☑️ Personalized swag sends are triggered directly from CRM systems
☑️ International shipments with customs fees included to reduce delays
☑️ Access to hundreds of international gift card partners for global sends
☑️ Detailed reporting on budgets, inventory levels, and swag usage trends
☑️ Sample ordering available to evaluate product quality before bulk commitments
Our Swag Pro review takes a closer look at how these features work in real campaigns.
Reachdesk
Where Postal emphasizes curated marketplaces, Reachdesk leans into data-driven campaign optimization and cross-channel execution. It also positions itself as a revenue-focused gifting platform that blends physical and digital gifting with advanced analytics. It’s often chosen by sales and marketing teams that want to track engagement and ROI more closely than Postal typically allows.
Key advantages
☑️ Reachdesk Insights for tracking engagement, ROI, and campaign performance
☑️ Strong alignment with sales and marketing workflows
☑️ Dedicated support for events and complex campaign logistics
☑️ AI-assisted messaging to personalize outreach at scale
☑️ SOC 2 Type II certification for data security and compliance
☑️ Sustainable gifting options and digital-first alternatives
Read our Reachdesk review for a deeper look at its analytics and campaign tools.
Giftsenda
Giftsenda is a flexible alternative to Postal for teams that prefer pay-as-you-go gifting without long-term commitments. Its address request functionality makes it easier to send gifts even when recipient details aren’t immediately available. The platform works well for one-off campaigns, experiments, or smaller gifting initiatives that don’t require full inventory management.
Key advantages
☑️ Pay-as-you-go pricing with no subscription requirement
☑️ Address request feature for recipients whose shipping details are unknown
☑️ Inclusion of experience-based gifts alongside physical items
☑️ Real-time reporting on gift acceptance and campaign outcomes
☑️ Custom giveaway links for streamlined execution
☑️ Concierge support for guided campaign setup
☑️ Flexibility to run one-time or occasional gifting programs
Our Giftsenda review walks through how these features perform across different use cases.
SwagUp
SwagUp is known for its design-forward approach to swag and its ability to manage creative campaigns with structured logistics. It’s a solid alternative for teams that prioritize custom design, branded presentation, and detailed reporting. Compared to Postal, SwagUp places more emphasis on swag lifecycle management rather than marketplace gifting alone.
Key advantages
☑️ Digital design studio for customizing swag with brand consistency
☑️ Real-time visibility into inventory and fulfillment status
☑️ Ability to transfer inventory from previous partners into SwagUp-managed warehouses
☑️ Rewards program that offers credits for frequent usage
☑️ Reporting tools that track both campaign results and inventory movement
☑️ Centralized dashboard covering design, production, and distribution
☑️ Clear pricing structures that simplify forecasting
Take a closer look in our SwagUp review to see if it aligns with your program needs.
Snappy
Snappy takes a recipient-first approach by allowing people to choose their own gifts from curated collections. This differs from Postal’s sender-driven marketplace model and can lead to higher satisfaction for internal gifting programs. It’s commonly used for employee recognition, milestones, and appreciation campaigns.
Key advantages
☑️ Personalized swag and gifts with custom branding and messages
☑️ Automated campaigns for recurring milestones and celebrations
☑️ Gift activity dashboards to track engagement
☑️ Built-in thank-you notes and socially responsible gifting options
☑️ Curated collections powered by proprietary recommendation logic
☑️ Budget controls with predefined spend limits
Our Snappy review explores how this model works across employee-focused programs.
SwagMagic
SwagMagic offers an On Demand-first approach that removes the need to pre-purchase inventory. This makes it appealing for teams that want flexibility without managing storage or forecasting quantities in advance. Its flat fulfillment pricing model also helps simplify budgeting compared to Postal’s less transparent fees.
Key advantages
☑️ On Demand, bulk, and swag box fulfillment options
☑️ Regionalized production and delivery to reduce shipping times
☑️ Flat $25 fulfillment fee that includes packing and shipping
☑️ Swag store creation without upfront inventory commitments
☑️ Easy-to-use platform with minimal setup requirements
Learn more about its On Demand model in our complete SwagMagic review.
How to Find the Right Swag Management Platform for Your Recipients
Choosing a swag platform starts with understanding how you plan to use it. Some teams focus on marketing campaigns, while others prioritize onboarding, recognition, or events. Your primary use case should guide which features matter most.
Next, look closely at integrations and international fulfillment. Platforms that offer clear warehouse coverage, prepaid duties, and transparent shipping fees help avoid delays and surprise costs. Warehousing and inventory tools are also critical if you plan to run ongoing programs rather than one-off sends.
Finally, evaluate reporting and pricing models. Detailed analytics make it easier to improve future campaigns, while clear pricing structures prevent budget overruns and operational friction.
Why PerkUp is the Best Postal Alternative
PerkUp was built to support long-term, global swag and gifting programs. Its ability to manage bulk swag, bulk swag, On Demand swag, localized gifts, gift cards, and event swag in one platform makes it a more complete solution.
PerkUp’s transparent pricing, lack of receiving fees, and affordable international shipping with prepaid duties when possible address many of the cost and visibility challenges teams face with Postal. Add in automated milestone gifting thanks to integrations, real-time inventory tracking, and built-in design support, and it becomes easier to run consistent programs across regions.
For companies that want clarity, control, and global reach without operational complexity, PerkUp stands out as the most reliable Postal alternative.
See how PerkUp differentiates through a demo today!
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