In this review, we’ll take a look at Postal’s capabilities. What are its features? What are some of its limitations? Who will best benefit from its offerings? These are just a few of the questions we’ll address to help you know if Postal is the right choice for your swag needs. Let’s begin!

Postal Overview

Founded in 2019 by Erik Kostelnik and based in San Luis Obispo, California, Postal is a platform designed to support offline marketing through corporate gifting and direct mail. In May 2025, the company was acquired by Sendoso. This acquisition has yet to affect Postal’s operations, so for now, Postal remains a standalone platform with its original offerings.

Main Features

Account-based marketing

Postal ABM is centered around strengthening your relationship with specific client accounts by sending them swag or gifts. Under this feature, you’ll be able to manage and monitor your gift campaign in your account dashboard in Postal or Salesforce.

Gifting marketplace

The Postal Marketplace is a curated marketplace where you can find gifts from local and small-business vendors. With this feature, you can select gifts for your team, clients, or prospects after adding funds to your account. Then, Postal’s system will send an email to your recipient, who will need to fill out their shipping information to receive your gift. 

Paper Plane Agency

For design needs, Postal also operates the Paper Plane Agency. This service is focused on customizing offline experiences, branded swag, and direct mail. However, the agency comes with a minimum project size of $2,500, which may not be feasible if you are from a smaller team or have a limited budget.

Pricing

Postal only offers two tiers: Economy and First Class. They largely differ from each other, so let’s break down the features accessible for each tier user.

Economy 

The Economy tier is Postal’s free tier and includes unlimited domestic sending in the US. It also gives you access to the marketplace to curate your recipients’ gift experiences. The integrations available to this tier are also limited to Google and Microsoft platforms. Since this tier only supports one user, it’s most suitable if you’re managing swag on your own and only have occasional gifting needs.

First Class

The First Class tier is Postal’s paid subscription. One of its main differences from Economy is that it allows access to an unlimited number of users on the platform. This means that you can also manage user budgets and pre-upload funds as needed for different swag campaigns.  Integrations are also no longer limited to Google and Microsoft, as the tier includes HRIS and CRM systems, as well as automated triggers for events like birthdays and work anniversaries. Other features include a swag store, swag and event warehousing, dedicated onboarding and customer success manager support, and advanced security. You will now also be able to send to more than 40 countries if you’re in this tier. The pricing for this tier is only available upon request, so you’d need to get in touch with Postal’s sales team.

Pros and Cons

Pros

✅ SOC 2 Type 2 Certified: This certification ensures that Postal will handle your employee and customer data with high levels of confidentiality and security.

✅ Automated gifting: Postal allows for automated gifting, where you won’t need to manually coordinate or send swag for contract renewals or demo follow-ups.

✅ Swag store: With this feature, you can set up your own swag store where your branded merch can be accessible to your target audience.

Cons

❌ Poor user interface: Many users have complained about Postal’s user interface, stating it can be confusing or glitchy at times.

❌ Limited swag and gift options for international recipients: Postal’s clients also express dissatisfaction due to its lack of extensive options for international recipients. This can be a huge drawback, especially if you have global teams or clients.

❌ Lack of order samples: Postal doesn’t offer free/paid sample orders for your swag which means you can’t be 100% about the quality of your chosen swag.

❌ Unclear or additional fees: To know Postal’s pricing and fees, you’ll need to contact its support team. While this is common practice for many swag platforms, the lack of clear transparency on the fees you’ll need to pay can be off-putting, especially if you want to see if your budget aligns with the platform’s offering.

Postal is best for…

… enterprises that require strict security compliance 👍

If one of your priorities is to ensure client and employee data confidentiality, then you may find Postal suitable for you. This is because the platform has a SOC 2 Type II certification, which indicates its compliance with stringent security standards.

… companies that are based in the US with domestic recipients 👍

Postal’s operations are US-focused, as seen with its offering of unlimited domestic shipments on its Economy and First Class tiers. If your teams and other recipients are based in the US, then you’ll benefit from Postal’s offerings.

… teams using swag and gifts for marketing campaigns and efforts 👍

With Postal’s automated workflows and account-based marketing features, you and your marketing or sales team can automate or trigger gift sending when it matters; this can be after a demo or at contract renewal anniversaries. With the platform’s automation, you can also ensure consistent outreach and reduced manual workload for your team.

Postal may not be a good fit for…

… international companies that need extensive swag for global recipients 👎

A lot of Postal’s users have complained about the scarcity of options for global recipients. So, if you have international clients, leads, or teams, you might find yourself struggling to find the perfect swag for your recipients. This can be incredibly frustrating or limiting, especially if your giftees are not from the US.

… businesses looking for all-inclusive customs compliance 👎

While Postal offers to handle customs documentation required for international swag shipments, it doesn’t handle the taxes and fees associated with customs clearance. If you have a limited budget or want to have expenses paid upfront, this approach of Postal may feel like a drawback.

… users who want an intuitive swag platform experience 👎

If a seamless platform experience is what you’re looking for, then you’ll need to look elsewhere as Postal doesn’t assuredly offer it. This is based on many users complaining about the platform’s confusing interface, which can affect your overall experience with Postal.

Looking for better swag platforms and international swag solutions? Explore the best Postal alternatives

If Postal’s UI, pricing structure, or international limitations are some of your concerns, then make sure to consider alternative swag platforms. These platforms may offer better international gifts, clear and upfront pricing, and seamless user interfaces. For a comprehensive list and breakdown, check out our Postal alternatives post.

Postal vs PerkUp, the #1 platform for global swag management

While Postal leans heavily on direct mail and gifting campaigns, PerkUp is built around modern swag management, focusing on ease of use, global shipping, clear and transparent pricing, and native integrations. But these aren’t the only differences between the two platforms, so make sure to check out our side-by-side comparison of Postal vs PerkUp. Discover why companies like Mapbox and ChowNow choose to partner with PerkUp for their swag and gifting needs.