Brilliant offers a brand-centric solution for global gifting. However, its US-focused fulfillment, curated product selection, and premium pricing may lead you to explore alternative platforms that better fit your needs and budgets. This article presents some of the top alternatives to Brilliant in 2025, highlighting diverse options for corporate gifting. 

What is Brilliant?

Brilliant is a corporate gifting and branded merchandise company designed to centralize gifting while helping businesses create stronger personal connections.

What are Brilliant’s main features?

👍 Preferred gift campaigns where recipients choose their gift via a personalized link

👍 Dedicated Creative Partner to guide you through campaigns

👍 Swag for marketing events like product launches

👍 Customizable storefronts for various use cases

👍 Sustainability scorecard rating products on materials, longevity, and supplier commitment

What are the disadvantages of choosing Brilliant?

👎 Limited visibility into its full product catalog

👎 Higher fees on product and fulfillment

👎 Lack of transparent pricing, which isn’t suitable for strict budgets

👎 Global shipping restricted to top-tier plan

👎 Warehousing is limited mainly to the US

Find out whether Brilliant is the right choice for your gifting needs in our honest review.

What are the top 10 alternatives to Brilliant in 2025?

1. PerkUp

PerkUp goes beyond basic gifting by giving global teams a complete swag and gifting infrastructure. Unlike Brilliant, which limits global warehousing and charges higher fees, PerkUp combines automation, design support, and transparent pricing to make global campaigns seamless.

What makes PerkUp a strong Brilliant alternative ❇️

1. Global reach without the headaches: Warehouses in the US, UK, Canada, Mexico, Europe, India, China, and Australia make worldwide fulfillment faster and more cost-effective.

2. Flexibility that fits your needs: Combine On Demand swag with bulk orders in the same branded store, giving you the freedom to run any campaign.

3. Pricing you can trust: Transparent, all-inclusive costs with no hidden markups or unexpected fees, unlike platforms that bury extras in the fine print.

4. Automation that saves time: Automatically send gifts for birthdays, work anniversaries, or onboarding, so all milestones are celebrated on time.

5. Deep integrations: Connect PerkUp with 200+ HRIS, CRM, and SSO tools to tie swag directly into your existing workflows.

6. Enterprise-level security: SOC 2 Type II certification ensures your data is protected while you scale gifting across your company.

7. Creative support included: An in-house design team helps elevate your swag, ensuring it looks great and aligns with your brand.

See why companies choose PerkUp over Brilliant; read our in-depth PerkUp breakdown.

2. Gemnote

While Brilliant emphasizes campaign curation, Gemnote provides flexibility in how you manage projects, shipping, and customization. If your priority is one-off projects, sample testing, or custom shipping strategies, Gemnote provides more tailored options compared to Brilliant’s limited structure.

What makes Gemnote a good Brilliant alternative ❇️

1. Dedicated project support: Work closely with a customer success manager to design swag that feels unique to your brand.

2. Flexible shipping models: Choose between direct shipping, drop shipping, or split shipping to match how your recipients are distributed.

3. Recipient-choice redemption: Let recipients redeem swag through personalized pages, reducing waste and boosting satisfaction.

4. Sustainability focus: Gemnote emphasizes eco-conscious sourcing and swag curation for brands that value responsibility.

5. Sample-first approach: Order samples before finalizing, so you know exactly what your recipients will receive.

In our Gemnote review, we explore what else Gemnote offers.

3. Goody

Goody takes a different angle from Brilliant by removing friction in the gifting process. Instead of needing recipient addresses upfront, Goody lets recipients enter their own details, making it especially powerful for prospecting or distributed teams. Its catalog of 400+ brands and no-subscription model make it both budget-friendly and versatile, something Brilliant doesn’t match.

What makes Goody a good Brilliant alternative ❇️

1. Recipient-driven delivery: No need for addresses in advance; recipients enter their own shipping details.

2. Extensive gift catalog: Thousands of items, from affordable swag to luxury goods, give you plenty of choice.

3. HRIS & CRM integrations: Connect to tools like Salesforce, Rippling, and Justworks to streamline campaigns.

4. Custom branding: Add your logo and digital cards for a polished, on-brand experience.

5. Free-to-use model: Send gifts without a platform fee, only upgrading if you need automation or international delivery.

Want to see if Goody fits better than Brilliant? Check out our detailed review of Goody.

4. Fourthwall

If your gifting or swag needs overlap with merchandising or creator-driven campaigns, Fourthwall is a good Brilliant alternative. It’s designed for creators, small businesses, or teams that want print-on-demand stores, memberships, and exclusive merch without heavy inventory management. Compared to Brilliant’s more corporate focus, Fourthwall gives you direct-to-audience control.

What makes Fourthwall a good Brilliant alternative ❇️

1. Custom storefronts: Launch a fully branded online store tailored to your brand identity.

2.  Print-on-demand: Skip storage and fulfillment costs with automatic production and shipping as orders come in.

3. Built-in design tools: Upload artwork, preview mockups, and adjust designs in minutes.

4. Ease of use: Simple workflows and strong customer service make it beginner-friendly.

5.  Best for creators and small teams: Perfect if you want to monetize communities or launch merch without scaling complexity.

Thinking beyond corporate gifting? Read our Fourthwall review.

5. Giftpack

Giftpack leans on AI-powered personalization, making it a unique option compared to Brilliant’s more manual campaign-building. If you’re gifting across cultures or to varied audiences, Giftpack’s AI matches gifts based on recipient data, preferences, and cultural insights, helping you avoid generic choices.

What makes Giftpack a good Brilliant alternative ❇️

1. AI-powered gift matching: Uses recipient data to recommend gifts that truly resonate.

2. Massive catalog: Over 3.2 million global gift options ensure variety across budgets and preferences.

3. Smart budgeting tools: Evenly allocate funds across recipients for fair and efficient campaigns.

4. Engagement & ROI tracking: See how recipients interact with gifts and optimize campaigns.

5. Flexible gifting options: Recipients can accept gifts, exchange them, or even donate value.

6. Free plan available: You can try the platform before committing to a full contract.

Be sure to read our Giftpack review to explore what else this platform can offer.

6. SwagUp

SwagUp is ideal for teams that want end-to-end swag creation and fulfillment, especially with curated kits and bulk orders. Brilliant focuses heavily on gifting campaigns, but SwagUp can give you a streamlined process from design to inventory to distribution. If you’re managing multiple campaigns or want reward systems tied to swag, SwagUp offers flexibility that Brilliant lacks.

What makes SwagUp a good Brilliant alternative ❇️

1. Curated swag kits: Professionally designed kits for onboarding, events, and client gifting.

2. Real-time tracking: Monitor inventory levels, orders, and distribution from one dashboard.

3. Transparent pricing: No guesswork when budgeting swag campaigns.

4. Rewards program: Earn credits as you send, making repeat use more cost-effective.

5. Advanced scheduling: Plan swag drops in advance for campaigns or milestones.

6. Inventory management: Send old swag to SwagUp warehouses and track performance.

To explore this platform’s full capabilities, read our SwagUp review.

7. &Open

For businesses prioritizing sustainability and ethical sourcing, &Open is positioned as a values-driven alternative to Brilliant. Instead of just shipping gifts, &Open curates campaigns around thoughtful, eco-conscious choices. Its focus on security and campaign personalization makes it appealing to teams that care as much about impact as they do about relationships.

What makes &Open a good Brilliant alternative ❇️

1. Eco-conscious approach: Curates gifts that prioritize sustainability and ethics.

2. Ease of sending: Just provide recipient emails, and the platform handles logistics.

3. Campaign-level curation: Build gifting experiences tailored to different audiences.

4. Gift tracking: Transparency into delivery status and recipient engagement.

5. Strong compliance: Built-in security measures ensure trust at scale.

Want a gifting partner aligned with your values? Check out our &Open’s complete review.

8. Giftsenda

Giftsenda stands out by combining budget-friendly options with a strong global reach. Brilliant’s tiered pricing can be restrictive, while Giftsenda offers pay-as-you-go models and one-time campaigns that are ideal for smaller budgets or occasional use. Its address-free delivery links and experience gifts also create unique flexibility for marketing or employee engagement campaigns.

What makes &Open a good Brilliant alternative ❇️

1. Pay-as-you-go model: Avoid high platform fees; only pay when you send.

2. Giveaway links: Share links where recipients choose their preferred gift.

3. Global catalog: Includes both tangible gifts and unique experiences.

4. Gift concierge service: Hands-on support for campaign planning and execution.

5. Real-time reporting: Track ROI, acceptance rates, and overall performance.

6. Supports one-off campaigns: Great for occasional needs or seasonal programs.

Learn everything about Giftsenda in our full review.

9. Avail Swag

Avail Swag is perfect for companies that want a high-touch swag partner to help brainstorm, plan, and execute projects. While Brilliant offers curated campaigns, AvailSwag adds flexibility through private labeling, multiple store types, and strong integration support. For HR or marketing teams that want branded experiences with strategic input, AvailSwag offers more control than Brilliant.

What makes Avail Swag a good Brilliant alternative ❇️

1. Private labeling: Add retail-style packaging, woven labels, or custom tags for a premium look.

2. Creative project planning: Collaborate with swag experts to design unique campaigns.

3. Multiple store options: Choose fulfillment, pop-up, or on-demand stores depending on your project.

4. Curated swag kits: Ready-to-ship packages for onboarding or client gifting.

5. Recipient-choice gifting: Minimize waste by letting recipients pick what they want.

6. Platform integrations: Connect to HRIS and CRM tools to simplify swag distribution.

Our Avail Swag review can help you know if it’s the right platform for your needs.

10. Swag.com

If your company prioritizes large-scale swag and kit distribution, Swag.com offers a bulk-first approach that Brilliant doesn’t. With its wide inventory and Shopify integration for digital storefronts, Swag.com is ideal for big teams, events, and recurring kit orders. Brilliant’s curated campaigns can be limiting here, while Swag.com’s infrastructure makes high-volume execution easy.

What makes Swag.com a good Brilliant alternative ❇️

1. Bulk swag at scale: Ideal for large companies with frequent swag needs.

2. Swag in a box: Pre-designed kits that can be stored and shipped as needed.

3. Shopify-powered stores: Sell or distribute swag via your own storefront.

4. Ease of use: Simple browsing and ordering through product filters.

5. Sustainability focus: Transparent approach to eco-friendly swag sourcing.

6. Global distribution: Ship internationally with warehousing support.

Check out our complete review of Swag.com to see its full capabilities.

Selecting the Right Platform for Your Global Gifting Needs

Every company has different goals, budgets, and gifting styles, so the best gifting platform for you will depend on your needs. Here are the big things to check before making a move:

• Define your core use case: Are you sending kits for new hires, gifts for client retention, or branded swag for events? Some platforms are better at physical swag, others at gift cards or experiences.

• Be clear on pricing: Some platforms hide fees in shipping, receiving, or integrations. Look for transparency upfront so you know what you’re actually paying.

• Look at global capabilities: If you have international teams, warehouses and prepaid duties (DDP) are non-negotiables. Without them, expect customs headaches and unexpected costs.

• Check integrations: The best alternative should work with your existing tools (HRIS, CRM, or marketing automation). This saves you hours of manual work.

• Evaluate warehousing and inventory: Do you want to store swag long-term, or keep it on-demand? Transparent pricing on receiving, storage, and fulfillment will help avoid surprise fees.

• Ask about reporting: Can you track ROI, engagement, and delivery success? If your CFO asks for justification, this will matter.

PerkUp as the Best Brilliant Alternative

PerkUp is the strongest Brilliant alternative because it provides global teams with an all-in-one platform for swag, gifting, and automation. Unlike Brilliant, which limits international reach and hides costs, PerkUp offers transparent pricing, no receiving fees, and prepaid duties (DDP) to reduce customs delays and extra charges.

With warehouses across the US, UK, Canada, Mexico, Europe, India, China, and Australia, PerkUp enables affordable global fulfillment that Brilliant simply can’t match. Teams have access to bulk swag, On Demand swag, 60,000+ localized gifts, 5,000+ gift cards, event swag, and automated milestone gifting.

PerkUp also brings creative and sustainable advantages. Its in-house design agency ensures brand-consistent swag, while sustainability commitments like 1% for the Planet and Stripe Climate add long-term value. For companies seeking scalability, affordability, and international reach, PerkUp is the best alternative to Brilliant.

Ready to explore a smarter way to manage swag and gifting? Book a demo with PerkUp and see how it compares.