In the age of remote work, expressing gratitude to your hardworking employees, loyal customers, or reliable partners and investors can be challenging. Luckily, plenty of corporate gifting platforms are available to help you out.

One such choice is Goody, a gifting platform that allows you to send gifts to your recipients without the need for addresses. But is Goody a good option for you? In this review, we'll explore Goody’s features, price, pros, cons, and more to discover whether it’s the right gifting platform for your needs.

Goody Overview

Goody is a corporate gifting platform that helps businesses like yours send curated gifts to recipients, whether they’re your employees, clients, investors, or prospects, without needing shipping addresses. The company, headquartered in Miami, Florida, was co-founded by Edward Lando in 2020 and is currently led by its CEO, Katy Carrigan. Since its inception, Goody has emphasized its ability to personalize the gifting experience, where recipients can choose their own gift from a curated selection.

Goody offers a convenient way to send gifts to your recipients. You just have to choose from a list of trendy, curated gifts without spending hours browsing the web and prepare your recipient’s phone number or email address—and you’re good to go! No physical address is required, so you can keep everything a surprise. You can also send the Gift of Choice, where you set a price (like $50) and let the recipient choose their own item from hundreds of options, with no pricing shown. 

After you’ve chosen a gift and entered your recipients’ emails, Goody will instantly send a gift notification via email, along with a customized digital card and message. When they accept, the recipient provides their address, and Goody will ship the gift to them directly.

Goody’s Main Features

Goody has a range of features that make gifting easy for any recipient. Let’s look at a few below:

Gift of choice

Goody’s most popular gift option is the Gift of Choice. This lets employees choose their own gift(s) at whatever price you want to set. (You can set the amount as low as $15 or as high as $1,000+, and you also decide whether to hide or reveal the amount you chose.) It’s a flexible option that has the all-purpose nature of a gift card, but feels a lot more personal and memorable for recipients. 

Curated gifts

Most reviewers agree that Goody’s gift catalog of 400+ brands is one of its strong suits. Goody’s diverse catalog of gifts caters to a wide range of price points and interests, and premium brands like MALIN + GOETZ, JBL, Levain Bakery, and Quince feel less “corporate” than many other corporate gifting platforms. Whether you're searching for budget-friendly options or seeking to splurge on a more luxurious offering, Goody has something that every recipient will love.

Ease of use

Using Goody’s platform and its mobile app is relatively easy, as everything you need to know is easily accessible. They also have helpful videos and FAQs that guide you through the different processes involved in gifting. One feature that reviewers love is the ease of sending gifts in bulk: You simply upload a CSV of recipients’ names and emails, and Goody will handle notifying them and collecting their shipping info.

Tracking & reporting

Another main feature of Goody is its tracking and reporting capabilities. Regardless of your subscription, you can monitor the delivery of your gifts and the effectiveness of your gifting campaign. If you’re a paying customer, you will also enjoy more advanced analytics on your campaigns, allowing you to better analyze the success of your initiatives.

On Demand swag

Most of Goody’s swag is offered on demand, meaning there are no minimum order quantities or warehousing required. You simply add a logo, save your product, and your swag is printed and shipped after recipients accept it.

Pricing

Goody has three pricing options suitable for different users.

Starter

This is a free tier offered by Goody, which is surprisingly robust for a free plan. Under this tier, you can send to over 1,000 recipients at once by simply uploading a CSV of their information. You can also send On Demand swag with no minimum order required or schedule gifts for your recipients. However, this tier also has its limitations, as you can only ship to the US and Canada. If you want to design a custom collection (like a bespoke gift menu that recipients choose from) or SAML SSO, you have the option to purchase them as add-ons.

Pro

Goody’s second pricing tier is Pro, which offers flexible billing options. It costs $25 per month with monthly billing, but if you choose to pay annually, the rate drops to $20 per month, providing a more economical option for long-term use. This tier builds on the Starter plan while also giving you the options to send gifts and swag internationally to 140+ countries (at the flat fee of $50, regardless of the location), send digital gift cards, and add custom digital branding to your gifts. You may also create custom cards that can further personalize your recipients’ experiences. You can also integrate Calendly and Gmail on this tier, if you’re using gifts for sales prospecting. Under this tier, you can also include SAML SSO and custom collections as add-ons.

Team

Team is Goody’s most advanced tier. It has every feature offered by Starter and Pro plans and provides a lot of other benefits suitable for marketing, sales, and HR teams. For one, it allows you to build custom digital collections (or simply swag stores) where you can add your gifts and swag for your recipients to choose from, like a customized gift menu. Integrations are also a big feature of this tier, as you can use Salesforce to integrate your CRM and connect your HR software for more efficient gift-sending. With this tier, you can also automate gifts for your employees’ birthdays, work anniversaries, or onboarding for a hassle-free celebration. Lastly, you will be able to leverage SSO using SAML under this tier, ensuring a more seamless experience and advanced security. To know the price of this plan, you’ll have to contact Goody’s team to get a quote.

Pros and Cons

Pros

✅ Affordable plans: Goody’s pricing plan is quite affordable, with options like Starter, which is free, and Pro, which costs $20 per month if billed annually and $25 per month if paid every month. Most users don’t need a paid plan at all. This is especially beneficial if you’re a small business with occasional gifting needs.

✅ Flexible, premium gifts: Goody’s Gift of Choice lets recipients choose from hundreds of brands, and their brands – as mentioned – skew much more consumer-grade than a lot of generic corporate gifts.

✅ Easy swag: Goody has really leaned into their swag capabilities, and you can now send hundreds of swag products worldwide with no order minimums or warehousing (though for international, there are still significant shipping costs involved – more on that below).

Cons

❌ Shipping is expensive outside US and Canada: Goody offers international shipping to 140+ countries, which means drop-shipping gifts and swag across borders. That gets expensive and takes longer. That means Goody’s international options are best if you have a minority of employees outside the U.S. and Canada (where domestic shipping is available). If most of your team is based overseas, it’s not an ideal solution. 

❌ More manual process for custom notecards and kitting: Goody is at its best when you send flexible gifts that recipients can swap or choose – which ship directly from the 400+ brands in their catalog. The downside is that they don’t warehouse most of the gifts themselves, so adding bespoke physical touches like custom cards or branded packaging is more complex. Goody can support bespoke gifts, but it’s a manual process and you’ll need to work with someone on their team.

❌ Fewer sales and marketing integrations: Goody does integrate with Salesforce and Calendly, but compared with other corporate gifting platforms such as Sendoso or Reachdesk, their sales, marketing, and demand gen integrations are less rich.

Goody is best for…

… organizations with mostly US- and Canada-based teams👍

If your team or clients are mostly based in the US or Canada, then Goody is a great fit for you. Their international shipping does open up options in 140+ countries, but the ideal company has most of its staff stateside.

… flexible gifts with a “cool factor” 👍

Goody’s superpower might be its gift catalog, which stands apart from many other corporate gifting platforms. If you’re looking for something more memorable and impressive than your garden-variety corporate gifts, they are a great option to consider..

… companies gifting in bulk 👍

Goody makes it super easy to send many gifts at the same time. You upload a spreadsheet with names and emails, and Goody handles the rest. Generally, this can all be done on Goody’s free Starter plan. So if you have a larger gift event in mind, such as company holiday gifts, Goody is a time-saving option. 

Goody may not be a good fit for…

… companies with primarily international recipients 👎

Goody’s international gifting options are robust enough for companies with a few team members or clients overseas, but they are not a good fit for firms mostly based outside the U.S. and Canada. That’s because most international gifts entail an extra charge of $50 for cross-border shipping, as well as a more limited catalog. 

… marketers or sales teams who need a high-end demand gen platform👎

Goody does have some features and capabilities that cater to demand gen use cases – especially on their Team plan. But compared with some of the incumbent Enterprise corporate gifting platforms that focus on sales and marketing, Goody’s features are much less built out. (Though, to be fair, we’ve heard their Team plan is significantly cheaper.) 

Goody is an excellent choice if you’re an organization prioritizing employee and client appreciation within the US and Canada. It has a user-friendly interface that simplifies gifting processes, while also providing you with curated gifts that recipients can swag to suit their preferences. However, if you have primarily international recipients or require more advanced sales and marketing integrations, then there are much better alternative platforms that may be suited to your needs.

Looking for more comprehensive gifting solutions? Explore the top Goody alternatives

Goody is one of the many options you can choose from when it comes to selecting a corporate gifting partner. If you’re looking for a swag platform that offers lower international shipping costs or more On Demand swag kits, there are many alternatives you should definitely consider. Check out our list of Goody’s alternatives.

Goody vs PerkUp, the #1 platform for affordable global fulfillment

When it comes to corporate swag and gifting solutions, both Goody and PerkUp offer compelling features, but they have different swag approaches. Wondering which platform is better suited to your needs? Look no further, as we’ve also prepared a comprehensive comparison of Goody vs. PerkUp. Check our side-by-side breakdown of these platforms’ features to see why leading companies like Mapbox and Muse Group choose and trust PerkUp for their gifting needs.